Privacy Policy

Last updated 6.1.2020

At Marketsmith, Inc. we are committed to protecting your personal information and your privacy rights. If you have any questions regarding these policies, please contact privacy@marketsmithinc.com.

This privacy policy has been compiled to better serve those who are concerned with how their Personally Identifiable Information (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your PII in accordance with our website.

What personal information do we collect?

When requesting information or registering on our site, you may be asked to voluntarily enter your name, email address, phone number or other details to help you with your experience. All personal information that you provide is assumed to be true, and we expect notifications if/when changes to your personal information is necessary.

When do we collect information?

We collect information from you when you complete a form within our site to join our mailing list, view content or sign up for an event/webinar. We may also collect information automatically (without your permission) such as IP address, browser or device information. This information does not provide any personally identifiable attributes and is used for our internal analytics and reporting purposes only.

How do we use your information?

We may use the information we collect from you when you register, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To administer a contest, promotion, survey or other site feature.
  • To send periodic emails regarding company announcements, news, products, and services.
  • For legitimate business interests in compliance with our legal obligations and based on your personal consent.

Your information will only be shared based on your consent or if we are required to do so in order to comply with a legal obligation.

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. You should access the internet only within a secure environment.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is accessible only to a limited number of persons who have special access rights to such systems and who are required to keep the information confidential.

We implement a variety of security measures when a user submits or accesses their information to maintain the safety of your personal information.

Do we use “cookies”?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Understand and save user’s preferences for future visits.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
  • Target users with online ads based on their activity on the website.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. It won’t affect the user’s experience, though the site functioning may be less efficient.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your PII unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting PII from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more

In compliance with CalOPPA, you can visit our site anonymously. You will be notified of any Privacy Policy changes to our privacy policy.

You can change your personal information by sending an email to privacy@marketsmithinc.com.  Please identify what information you are looking to purge. We will confirm receipt and purge from all integrated data platforms within 5 business days.

How does our site handle Do Not Track signals?

We honor Do Not Track (DNT) signals and we do not track, plant cookies, or use advertising when a DNT  browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It’s also important to note that we do not allow third-party behavioral tracking.

Children’s Online Privacy Protection Act (COPPA)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years of age.

Fair Information Practice Principles

The Fair Information Practice Principles form the backbone of privacy law in the United States, and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices, we will take the following responsive action, should a data breach occur:

  • We will notify you via email within 7 business days
  • We will notify the you via in-site notification within 7 business days

We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute noncompliance by data processors.

CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.
  • Market to our mailing list or continue to send emails to our clients after the original contact has occurred.

To be in accordance with CAN-SPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at privacy@marketsmithinc.com. Follow the instructions at the bottom of each email, and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Marketsmith, Inc.

2 Wing Drive

Cedar Knolls, NJ 07927

United States

privacy@marketsmithinc.com