PSEG Long Island
PSEG Long Island was still a new brand in the market, yet had inherited some negative consumer perceptions after Hurricane Sandy. We set out to let consumers know that the brand was making real and significant changes. And we used the responses of real consumers to underscore how much more the company does than merely turn the lights on.
Train Station Poster
Bus Shelter Ad
Questions? Comments? Want to take your brand from direct response to precise response? We're happy to talk at any time.