Our Work

New Jersey Lottery – Powerball

A Powerful Campaign for Powerball Jackpots

We’ve all seen the phenomenon—and probably stood in the lines. When the jackpots for games like Powerball climb into the stratosphere everyone takes notice. But we needed to keep the interest, and sales, bouncing along even when the payoff is a mere 10 or 20 million. Our integrated campaign made an icon of the game itself by putting the big red ball front and center across all media.

TV Spot

Consumer Print Ad

Outdoor BillBoard

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Questions? Comments? Want to take your brand from direct response to precise response? We're happy to talk at any time.