Our Work

Ninja Coffee Bar

Launching Ninja into a New and Crowded Category

For most Americans, coffee isn’t so much a beverage as a passion—we drink it in multiple ways throughout the day. So we recruited the world’s most passionate coffee drinker, Sofia Vergara, to help tell the brand’s story. Then we brewed up a mix of media to reach consumers when their passion for coffee was most top-of-mind, from added-value media on morning shows to geo-targeted mobile ads when consumers were walking into Starbucks. The brand quickly became the number one coffeemaker SKU at key retailers.

promotional & introductory email

Rich Media ad

static banner ads

Animated banner ads

Mobile carousel ad

Let's Talk

Questions? Comments? Want to take your brand from direct response to precise response? We're happy to talk at any time.