The Beauty of Growing Market Share
Minwax was the dominant brand in its category, but changing demographics meant they needed to build a new user base. We took them from a functional positioning to a brand all about the emotion and pride in a job well done. By polishing their image for the growing do-it-yourself segment, the brand grew another 35%. We did that!
National TV Spot
consumer print ads
Animated Banner Ads
Questions? Comments? Want to take your brand from direct response to precise response? We're happy to talk at any time.