Our Work

Minwax

The Beauty of Growing Market Share

Minwax was the dominant brand in its category, but changing demographics meant they needed to build a new user base. We took them from a functional positioning to a brand all about the emotion and pride in a job well done. By polishing their image for the growing do-it-yourself segment, the brand grew another 35%. We did that!

National TV Spot

consumer print ads

Animated Banner Ads

Let's Talk

Questions? Comments? Want to take your brand from direct response to precise response? We're happy to talk at any time.