In today’s marketplace, we know that catalogs and/or direct mail can be a valuable contributor to bottom line performance as part of an integrated contact strategy. We turned a multimillion dollar loss into a positive bottom line for one of the industry’s most iconic catalog brands. On one week’s notice we created and mailed an eye-popping, store-driving postcard.
Few marketing firms can say they have mailed hundreds of millions of direct mail pieces. We stand alone as a firm that shows exceptional results for exceptional Brands – bringing retailers and manufacturers into the direct space and growing those Brands which are already there.
Marketsmith wrote the book on catalog and direct mail. We know it cold and our clients continue to show double digit year over year improvement in results.
This is why:
- Strategy – We know your customers’ paths to purchase and your competitive marketplace. We develop a detailed marketing brief to include: goals, targeted contact strategy, merchandise optimization, marketing messaging, creative positioning, recommended quantities, mail dates and remail strategies.
- Execution – We create the budget and manage to specific metrics for every facet of execution – offer presentation/promotion, circulation, acquisition, merge, creative presentation, pagination, production, testing strategies and costs.
- Analysis – We build a history of past performance by segments, sources, and channels to contribution level, to establish a baseline. For every mailing we matchback and analyze results by source, segment and channel, to show bottom line effectiveness.
- Fiscal Responsibility – We are obsessed with being trusted stewards of your resources and know how to balance the front-loaded expenses and the ever-changing rules in postage. Every direct marketing plan we create forecasts results down to a contribution level to ensure the deepest level of analysis and accountability.
We do it all and we do it with near perfection.
The performance of The Wade Collection will reveal exciting insights into reaching the men’s apparel consumer. Stay tuned to track its launch in fall 2013.
This week at Marketsmith- streaming the super bowl, native advertising, ebay’s window shopping, a live improvised commercial, and Ben & Jerry’s City Churned
Cover Story: Marketsmith CEO Featured in Electronic Retailer Magazine