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| MARKETSMITH INC. DELIVERS DOUBLE DIGIT INCREASE IN COMPANY’S WORTH |
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| Montclair, NJ |
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| Preeminent provider of direct marketing analytical resources to the catalog, retail, nonprofit, and trichannel communities congratulates client on profitable first book and double digit increase in company’s net worth. |
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| Propelling retailer/manufacturer of high end accessories to profitability, Marketsmith, Inc. starts up catalog operations, from strategy through circulation, execution, performance and merchandise analysis, turning a seven digit profit on first book and driving the company’s worth more than 20%. |
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| Executing ongoing circulation strategy through in depth customer analysis including purchase behavior by demographic characteristics, driving traffic to retail stores and website as well as catalog responses, Marketsmith Inc, delivers on their signature promise - to make each company better than they were the day before. |
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| President and CEO Monica C. Smith stated, “The entire database was restructured through meticulous selection of the target audience. We created the book’s strategy, price points, and decided which products should be offered, how many catalogs to mail, how many covers; we oversaw printing. We performed all analyses (including square inch analysis), drove store traffic, assessed and recommended best countries to open additional retail outlets. We jumped in, handling everything from privacy issues to managing their direct marketing operations and web platform, so they could focus on growth. We delivered a profitable first book that exceeded all expectations, increasing the company’s overall value in the marketplace. This is what we’re all about – standing behind our clients 100%, tackling the big challenges, sweating the small stuff, and doing whatever it takes to grow their business.” |
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| For further information, please contact: |
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Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com |
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