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| MARKETSMITH, INC. DEVELOPS 2006 MAIL STRATEGY AND DELIVERS ANALYTIC LEADERSHIP TO NORTH AMERICAN MEGA WEB RETAILER WHOLLY OWNED SUBSIDIARY |
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| Leading provider of multichannel marketing services, and master service provider to largest web retailer in North America, Marketsmith, Inc. has been selected to provide contact management strategy, a comprehensive multichannel marketing audit, analysis and ongoing circulation planning, execution and analysis to one of a kind business to business hardware store for researchers and developers. The contact strategy is designed to speak to core markets and drive traffic to the web for this purveyor of materials, minute components and tools, which supplies many of the largest academic and research organizations in North America. |
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| Included in the contact strategy are plans to grow top line by 100% in one year, mailing more than one dozen times per year mailing monthly, and utilizing a combination of catalogs and flyers, ranging from 16 page flyers to a 400 page catalog. The first mailing will be in home March 1. Future mailings will highlight specific categories of offerings such as filtration, featuring such items as filters, syringes and needles. April’s flyer will highlight safety, with offerings ranging from gloves and lab coats to soldering equipment. |
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| President and CEO Monica C. Smith asserts, “Our contact management strategy targets core markets—colleges, universities, professional schools, engineering, research and industrial facilities. It speaks to these organizations while our analytics team prospects aggressively and continually expands the universe for this one of a kind retailer. Our direct schedule was initiated this week, and should be in house any day. Further, we are adding 5000 SKU’s a month and anticipate significant market expansion for our client.” |
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| President and CEO of this unique brand stated, “We are very excited about our work with Marketsmith, Inc. We are determined to grow our company in a bold and dynamic fashion and have every confidence in the attention to fine detail Marketsmith’s analytics group is taking with the data .Their expertise in consolidation of transactional data to customer level data, analysis of unique customer purchase behavior and appendage of SIC codes gives us great security in meeting the objectives we set forth in our ’06 plan.” |
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