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| MARKETSMITH INC. EXPANDS PROSPECT UNIVERSE FOR MAJOR RETAILER |
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| Montclair, NJ |
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| The Marketsmith Inc. team repairs 3 year mailing history for major footwear retailer, to reflect accurate costs and performance results, giving a true picture of the business status. To grow the business Marketsmith then identified a new universe of over 500,000 potentially profitable names and created targeted testing strategies to increase response rates and ROI. |
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| For further information, please contact: |
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Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com |
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