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| MARKETSMITH TAKES TEXTILE MANUFACTURER DIRECT TO CONSUMER THROUGH TWO NEW CHANNELS |
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| Montclair, NJ |
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| Marketsmith, Inc. a leading provider of multichannel marketing services, has been selected by 80 year old manufacturer of high end ladies’apparel to create a direct to consumer strategy opening up two new channels, a catalog operation and a retail website. The direct mail campaign includes the creation and launch of a first-ever catalog which will play a key role as a web driver in the direct to consumer strategy. Marketsmith has worked to ensure customers will enjoy the same brand experience they have come to expect from this manufacturer for the greater part of a century. |
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| In addition to delivering marketing strategy, analytics and execution, Marketsmith worked to shape the internal methodology in preparation for the brand’s foray into the direct to consumer marketplace; including the establishment of business rules and best practices, marketing strategy design, management of all phases of vendor selection, service bureaus and lettershops, as well as the provision of creative oversight. |
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| Marketsmith, Inc. president and CEO, Monica Smith added, “We have had great success in taking many brands direct to consumer and launching first ever catalogs. It is a major step in the life of a company. For this well known brand, we are using a precise contact management strategy which communicates directly to specific markets, simplifies and expands the shopping experience by consolidating the merchandise into its own catalog and drives traffic to a new channel.” |
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| For further information, please contact: |
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Marketsmith, Inc.
Susan Moloughney Wernick
Director of Communications
(973) 233-0120
swernick@marketsmithinc.com |
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