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| Marketsmith, Inc. EVP, Susan Pizzano Receives Outstanding Review From Peers for Co-op Presentation at ACCM 24th Annual Conference |
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| Evaluated by session participants, Marketsmith, Inc. EVP, Susan Pizzano receives outstanding score for her presentation on co-ops, “Navigating Overcharted Waters: To Co-op or Not to Co-op at ACCM’s 24th Annual Conference which took place on Tuesday, May 22, 2007. |
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| The well-attended circulation strategies track lead by Susan Pizzano presented new ways to think about and evaluate co-op models, multis and suppressions and gave concrete suggestions for ranking models and managing the relationships with co-ops for the most effective outcomes. Rating the subject matter as highly important, the participants learned how to: rank selection criteria from both mailer and co-ops, evaluate the results of co-op names as well as evaluate the level of participation among multiple co-ops. |
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| Gain further insight into co-ops by reading Susan Pizzano’s commentary in Multichannel Merchant. |
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| Click here for whitepaper on co-ops by Susan Pizzano. |
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