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| On the Leading Edge Marketsmith, Inc. Reorganizes to Raise the Bar in Industry Practices |
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| Marketsmith, Inc., a hands-on marketing strategy and execution services provider to the multichannel community, has restructured its operations, expanding the scope of strategic leadership and analysis services delivered to our clients. These augmented services will strengthen our clients' ability to compete in the ever changing complex multichannel marketplaces. It will also support and guide them as they continue to grow, and increase the breadth and depth of their requirements. We have created two new positions which will allow us to add depth and market sensitivity to our work: Senior Vice President Strategic Services and Vice President Client Services. Both positions will report to Susan J. Pizzano, Executive Vice President. |
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| Marketsmith has hired Maria Youth, formerly the Vice President of Catalog (Lenox Collections), to fill the Senior Vice President Strategic Services slot. Maria will be responsible for guiding the strategic initiatives for our clients as well as overseeing internal marketing and communications. In welcoming Maria to Marketsmith, Inc., Monica C. Smith, President and CEO, declared "Maria is a great hire and we are really excited to be able to have her come on board and to fill this highly specialized position. She has an outstanding track record and was one of the pioneers in combining the online and offline worlds to understand customer behavior more fully. She will work directly with the "Brand Clients" that have highly recognizable names and a complex array of marketing needs. Beyond circulation, she will provide guidance, insight and direct assistance with merchandising, brand voice articulation, strategy and online communication. Maria's capabilities further enhance our level of expertise, underlining our ongoing commitment to ensuring that our team members are not generalists but focused and passionate practitioners of their discipline." |
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| Further emphasizing its guarantee to client satisfaction and service, Marketsmith, Inc. promoted Sarah Roberts to Vice President Client Services from Director Client Services. In making the announcement, Susan Pizzano stated "Sarah's skill set has elevated our play. She has demonstrated an ability to assess and understand the nuances of the competitive markets in which our clients participate. She recognizes the importance of fiscal measurement and responsibility. Sarah is articulate, bright and a natural leader. We feel she is not only the right person for the position but that she will be instrumental in sustaining the high level of deliverables that is synonymous with our brand." Monica C. Smith added, "The talents these two women bring to their new positions add to the enormous base strength under the Marketsmith roof, setting new standards of excellence for the industry." |
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