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| MARKETSMITH, INC. PROMOTES SUSAN J. PIZZANO TO EXECUTIVE VICE PRESIDENT |
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| Montclair, NJ |
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 Marketsmith, Inc. a leading provider of multichannel marketing services, finalizes a year-long search for an Executive Vice President, announcing the promotion of Susan Pizzano from Senior Vice President of Marketing to Executive Vice President. President and CEO Monica C. Smith chooses Pizzano over external candidates citing, "Susan is an integral part of our success at Marketsmith, managing some of our largest cataloger, retail/manufacturer, and nonprofit clients. She is fully immersed in the Marketsmith corporate culture and is strongly committed to our long range objectives. I feel confident that she is the right executive not only to continue to spearhead growth for our ever growing client base, but will play an integral role as we acquire companies that fit our business model." In her new position, Pizzano will continue her endeavors with respect to all current projects and will hold responsibility for the operational infrastructure supporting the management of client services. Smith finishes, "I believe Susan Pizzano is the strongest circulation professional in the industry. She is respected, talented and sought after in the healthcare and gift markets. I predict that when we look back on this industry in twenty years, Susan J. Pizzano will be considered an industry leader and circulation maven." |
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| As Senior Vice President of Marketing, Susan has responsibilities for mailing execution of a large celebrity non profit, she has created consolidated marketing databases for two business to consumer high end accessory clients. Bringing retail companies into the catalog market, Susan was responsible for creating a first catalog for 158 year-old international fine writing and personal accessory manufacturer managing various vendors, working with creative agencies and printers on behalf of the client. Susan serves as the head of the marketing department for several marquee clients. |
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| Pizzano comes to Marketsmith, Inc. with close to twenty years experience in all aspects of the direct marketing industry. Having worked for Dr. Leonard's Healthcare Corporation and Hanover Direct, Inc., Susan has extensive experience in customer/client acquisition, retention and (re)activation, promotion, merchandise analysis and has managed all direct mail activities for clients from customer analyses through catalog operations. |
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| Marketsmith, Inc. is a leading provider of hands-on direct marketing expertise to the retail, nonprofit and other multichannel communities, with particular emphasis on circulation planning, in-depth analysis, database marketing, customer acquisition and retention, as well as strategy development. |
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| For further information, please contact: |
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Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com |
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