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| MARKETSMITH INC. SERVES AS MARKETING DEPARTMENT FOR FIRST PEN MANUFACTURER IN US |
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| Montclair, NJ |
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| Marketsmith Inc. serves as marketing department for the first pen manufacturer in the US, bringing products direct to consumer. Despite significant data localization obstacles, within 5 months Marketsmith builds integrated online data warehouse for 25% of the cost spent to maintain almost twenty different files, recovers 17.5% of customer records by applying entirely new delivery addresses and repairs 49% of customer records by providing missing address elements. |
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| For further information, please contact: |
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Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com |
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