Marketsmith, Inc. - Marketsmith in the News

Leading provider of online/offline direct marketing, customer insight, persona-based marketing and branding expertise to catalogs, retail, investment, business-to-business, nonprofit, manufacturing and other multichannel marketers, Marketsmith, Inc. has launched five new calculators to assist mailers with essential calculations for this spring and into the future. The postal, nonprofit postal, breakeven, ROI and shipping and handling calculators are all available free of charge on the Marketsmith, Inc. website.

For the nonprofit community, Marketsmith developed the nonprofit postal calculator to assist mailers with the recalculation of the new higher postage recommended by the PRC that is going into effect this spring.

A postal calculator was developed for for-profit mailers as well. A shipping and handling calculator is also available on the Marketsmith, Inc. website, and assists in calculating additional mailing costs associated with courier services.

The ROI calculator essentially calculates ROI based on retention rates. It assists in determining whether customer retention efforts and prospecting efforts are working to achieve profit goals.

The breakeven calculator is a planning tool which helps to determine which lists and /or housefile segments to mail. It provides the demand-per-book at which costs break even with expected demand.

"My team and I focus on growing our clients' bottom lines. We further evolve and establish best practices and create customized tools to drive that growth. Recently, we've extended a portion of our proprietary tool box to the entire community by posting our calculators on our website. We wanted to do something to help the community in anticipation of the new postal rate hike, and subsequently, extend our signature commitment outward to include our neighbors—in making our clients better than they were the day before," said Monica C. Smith, President and CEO of Marketsmith, Inc, who went on to say, "It's been our experience that when USPS raises its rates, so do the courier services: FedEx, UPS and others. Our postal calculators take all these points into consideration and give the mailer a reliable mailing cost estimate. Our team is well-practiced at this and can certainly save a mailer time by analyzing mailing costs and creating a customized roadmap to address the changes which will take effect in May."