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| MARKETSMITH, INC. IS AWARDED INCREASED RESPONSIBILITY BY CLIENT, OVERSEEING AND CONSOLIDATING STRATEGY FOR ALL POINTS OF CONTACT |
February 27, 2007
Morristown, NJ |
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| Leading provider of on/offline and mobile direct marketing, customer insight, persona and branding expertise to catalogers, retail, investment, business-to-business, manufacturers and other multichannel marketers, Marketsmith, Inc. was awarded responsibility for the oversight and consolidation of strategy for all points of contact across this publicly held American iconic company. With prior responsibility for direct mail operations, Marketsmith now handles the entire multichannel contact strategy. |
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| Marketsmith will maintain oversight of the call center (business to business and consumer), retail, web, email and catalog business and provide leadership, direction and overall management of the email/multichannel strategy and marketing program for the client by the creation and execution of marketing strategy and analytic services. Among the on line strategic services driven by Marketsmith are: the creation of a messaging strategy, deployment strategy, email testing strategy, detailed performance analyses for individual email events, entire email campaigns and complete multichannel marketing plans. |
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| Last year, Marketsmith created a first ever catalog for this New England-based brand, taking them direct to consumer and helped them transform from a manufacturing-focused company into a metrics-driven consumer-oriented marketer. The catalog played a key role in their long-term strategy, creating a direct-to-consumer channel and drove traffic across all existing channels of distribution. Marketsmith now maintains responsibility for the contact strategy involving all distribution channels. |
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| "We have had the great pleasure of being part of this brand's historic transformation and foray into the direct to consumer marketplace and look forward to building upon the successful groundwork constructed last year. Having reshaped their internal methodology in preparation for their foray into the direct-to-consumer marketplace; performed intense and meticulous house file repair; created a targeted prospecting model; and helped develop their fulfillment process and pricing structure. We are now overseeing and solidifying strategy for all points of contact. Our team is completely committed to our client's mission and value the insight and dedication of their team. Together, we will continue to evolve the business and drive profit for this great company," stated Monica C. Smith, President and CEO of Marketsmith, Inc. |
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