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| NANCY ZAFFT SELECTED BY MARKETSMITH, INC. AS NEW DIRECTOR OF CLIENT SERVICES |
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| Montclair, NJ |
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| Marketsmith, Inc. industry leader in direct marketing services selects seasoned circulation pro, Nancy Zafft to join its organization as Director of Client Services. Zafft and will hold responsibility for the management and execution of complex contact strategies for many of the most recognizable brands in America. |
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| President and CEO, Monica C. Smith comments, "Nancy brings a discerning eye and outstanding multitasking skills to the table. She has been executing mail plans and managing circulation for more than 16 years for titles such as Todd Uniform, Domestications, Bedford Fair, Willow Ridge, The Vitamin Shoppe and the American Management Association. Her strong business to business as well as business to consumer experience makes her uniquely qualified to provide unsurpassed service to Marketsmith, Inc. clients. She is meticulous in her work, has hit the ground running and has already made an impact on our clients' business models and expanded our execution ability." |
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| Among her many accomplishments, Nancy's management expertise spans catalog circulation, sales forecasting, segmentation of a seven-million-name database for a national catalog that mailed 14 times per year. She has authored instructions for a 60-million-name merge/purge and made order curve projections for 25 catalogs per year. Nancy is a dynamic addition to the Marketsmith team and further emboldens the Marketsmith, Inc. commitment to deliver total customer satisfaction. |
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| Marketsmith, Inc. provides of hands-on direct marketing expertise to the catalog, retail, nonprofit and other multichannel communities, with particular emphasis on circulation planning, in-depth analysis, database marketing, customer acquisition and retention, as well as strategy development. |
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| For further information, please contact: |
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Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com |
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