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| Dear Colleagues, |
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| I want to thank you for the tremendous feedback from our last email newsletter. I look forward to reading your comments on our latest issue. |
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| We sincerely endeavor to provide real time actionable and forward-thinking content. |
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| In this issue, I would like to raise a concern which is vital to us all: Privacy, which in the upcoming election could become a hot topic and raise the specter of regulation of direct mail activity. We need to be sensitive to this possibility to make sure it does not blind side us. We must provide the necessary support, encouragement, and momentum to our industry association to stay on top of this issue. |
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| As an entrepreneur myself, I am keenly aware of the burden unexpected legislation and regulation can impose on an enterprise in this tough economy. We have developed a few tools we urge you to take advantage of which are designed to help find savings and manage marketing operations most cost effectively: |
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| 1) | Add-A-Smith (Name) Calculator that helps you determine if adding names to carrier routes with 7, 8, or 9 names will save money and/or actually reduce costs. |
| 2) | Marketing Staff Calculator which helps you assess your marketing department needs and costs. |
| 3) | Print process operations review with printer to determine specific areas for cost savings in printing and/or postage expense. See article. |
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| We are providing an excerpt from a whitepaper we wrote based on Susan Pizzano's SRO presentation at ACCM, Navigating Overcharted Waters - To Co-op or not to Co-op. We also talk about the need to have extraordinary laser focus on the numbers of your business through search engine optimization—not only the "how to" but the dollars and sense of it. And, finally, we take a look at the changing technology environment, having fun exploring some of the new vocabulary of Web 2.0. |
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| From my team to yours we wish you, your family, and your team a safe and happy Summer. |
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| My Very Best Always, |
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| M- |
