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| MARKETSMITH CREATES MERCHANDISING STRATEGY AND PRICING FRAMEWORK FOR BIG BOX HOME IMPROVEMENT RETAILER |
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| Morristown, N.J.Leading provider of online and offline direct marketing, customer insight, persona and branding expertise to catalogers, retail, investment, business-to-business, manufacturers and other multichannel marketers, Marketsmith, Inc. is selected by big box home improvement provider to create merchandising strategy and pricing framework for their Holiday 07 catalog. |
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| The 60 year-old company is a staple in home improvement throughout North America, providing merchandise for the home including building products, tools, outdoor and indoor necessities and appliances. The enhanced Holiday 07 book's expansion is well supported by the strong upcoming consumer buying season. |
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For further information, please contact:
Susan Wernick
Director, Communications
973.889.0006 |
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