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| MARKETSMITH WINS MULTICHANNEL MARKETING MANAGEMENT CONTRACT FOR MULTI-TITLE GENERAL MERCHANDISE MAILER |
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| Marketsmith has won a contract to provide multichannel marketing strategy, execution, and analysis services to $100 million plus mailer of general merchandise and gifts. We are working closely with top management to revamp how the company thinks about and manages all facets of customer/prospect interaction including defining and communicating brand voice, determining media mix and contact strategy, creating circulation plans, ensuring data capture and structure support company goals, and performing ongoing analysis to validate and refine the processes. |
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| “Marketsmith is truly energized to be part of the change effort in redefining this iconic brand’s niche in its marketplace,” stated Monica C. Smith, President and CEO of Marketsmith, Inc. Our unique combination of strategic and analytical expertise can provide the marketing leadership to help move the needle on this company’s operations.” |
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