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| MARKETSMITH INC. CONTINUES ITS WORK, LOCKING DOWN EMAIL AND ANALYTICS FOR INTERNATIONAL HIGH END LUGGAGE AND ACCESSORY RETAILER/ MANUFACTURER |
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| Montclair, NJ |
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| Preeminent provider of direct marketing analytical resources to the catalog, retail, nonprofit, and multichannel communities builds strategic email campaign for high-end international luggage and accessory giant. With a direct tie to the overall multichannel marketing plan, Marketsmith, Inc. is providing detailed multi-level performance analyses. Marketsmith is managing all aspects of email strategy and execution, testing all key components of the strategy, and ensuring best practices are implemented. From customer segmentation to offer/subject line description to deployment strategy, Marketsmith is tracking all results, refining and fine tuning as data dictate. |
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| “This client is a world renown frontrunner in the high-end luggage and accessories market. Three years ago we started up their catalog operation, delivered a seven digit profit and grew their business more than 20% on their first book. We have been indefatigable in our efforts to improve and perfect each aspect of the overall direct to consumer strategy through the continual establishment and application of best practices. Now with the incorporation of the new email strategy into the overall marketing operations, we anticipate even greater growth and continued dominance of this brand in its marketplace,” stated Monica Smith, President and CEO of Marketsmith, Inc. |
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| For further information, please contact: |
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Marketsmith, Inc.
Susan Moloughney Wernick
Director of Communications
(973) 233-0120
swernick@marketsmithinc.com |
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