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| TOM KACZMAREK JOINS MARKETSMITH INC. AS VP NEW BUSINESS DEVELOPMENT |
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| Montclair, NJ |
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| Marketsmith Inc, industry leader in direct marketing services selects industry sales maven, Thomas P. Kaczmarek Vice President New Business Development. Kaczmarek will head up efforts to gain critical market share for MSI, comprehensive marketing services to catalogers for full time or customized to fit their specific needs. |
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| President and CEO Monica Smith comments, “In our continued effort to gain market share and to grow rapidly in the catalog marketing services arena, Tom made all the sense in the world to join our team and to let the industry know we are the direct marketing industry’s marketing department. He’s a producer with a track record of consistently delivering more than 100% of budget. For twenty years, he’s been a major force in securing millions of dollars in revenue. He’s generated, managed and maintained hundreds of new clients for corporations such as Prefer Network, Knowledge Base Marketing, Quebecor World, Inc., CSC and Metromail Corporation/R.R. Donnelley & Sons. Tom has solid industry knowledge and is uniquely qualified to bring the marketing and circulation capabilities of our Marketsmith brand to catalogers. He’s already hit the ground running and carries the boundaryless capability that is Marketsmith.” |
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| A provider of direct marketing analytical resources to the catalog, retail, nonprofit, and multichannel communities, Marketsmith, Inc. brings broad and deep expertise in circulation planning, database marketing, customer acquisition and retention, rigorous and disciplined analysis, and strategy development, handling entire direct, multichannel marketing programs or any piece of them, working seamlessly as part of our clients’ operations. Additionally, Marketsmith Inc. services advertising agencies, list companies and database providers. |
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| For further information, please contact: |
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Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com |
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