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| MARKETSMITH, INC. SELECTED BY INTERNATIONAL HARDWARE GIANT TO RELAUNCH THE BRAND |
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| Montclair, NJ |
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| Marketsmith, Inc., a leading provider of multichannel marketing services is selected by 74 year-old international distributor of tools and equipment, Colonial Hardware, to revitalize the brand. The joint application of hard hitting creatives which excite the base and internal infrastructure, along with statistical and true cost measurements, will blaze a new era for this longstanding American brand. With a diligent and proprietary approach to the creation and execution of a direct marketing program, Marketsmith has initiated Colonial’s transformation from hardware supplier into major direct marketer in league with top home improvement retail outlets. |
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| Spearheading the project for Marketsmith, Inc. is Executive Vice President, Susan Pizzano, who adds, “Colonial Hardware is the epitome of a great American company. Their business simply needed a boost, which Marketsmith is providing through a precise contact management strategy. Together with their merchandising we will reenergize the base, expand their reach, galvanize new customers and drive business across all channels.” |
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| Colonial Hardware Senior Vice President, Dennis Gronim states, “Colonial Hardware chose Marketsmith because their initial approach to us was immediately effective. They provided a pre-contract analysis of our data before we signed up! The analysis was on the mark and gave us insight to forge new strategies for customer engagement. Our brand needed a voice and they found it for us in the data. We look forward to expansion and the rebirth of our brand.” |
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About Marketsmith, Inc.
Marketsmith, Inc. is a leading provider of hands-on direct marketing expertise to the retail, nonprofit and other multichannel communities, with particular emphasis on circulation planning, in-depth analysis, database marketing, customer acquisition and retention, as well as strategy development.
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About Colonial Hardware
Colonial Hardware is a worldwide distributor of Industrial Tools and Equipment in business since 1931. Colonial supplies contractors of all kinds, local state and federal governments, utility companies as well as major oil companies and mining operations around the world. Colonial is headquartered in New York City and has stocking distribution centers in Springfield, New Jersey and Houston Texas. Please visit www.blackbookoftools.com to learn more Colonial Hardware and its products.
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