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| MARKETSMITH, INC. CREATES CATALOG AND BUILDS NEW CONSUMER CHANNEL FOR INTERNATIONAL TABLETOP FASHION LEADER |
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| Marketsmith, Inc., a leading provider of multichannel marketing services, has been selected to blaze a new era for this fifty year old international leader in tabletop fashion. Adding a new consumer channel through the development of a direct mail/multichannel strategy, Marketsmith, Inc. has provided the platform for new vision, leveraging the brand as the “Go To” label for home entertainment. With the creation of a new catalog, Marketsmith, Inc. will drive its client’s business model transformation from a manufacturing focus to a consumer-focused multichannel marketer. Together with a new retail model designed by a renown artist and debut of a new catalog in May ’06, created by Marketsmith, Inc., customers will enjoy a highly stylized shopping experience while appreciating the same high quality and great design they have come to expect from this industry leader’s products. |
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| “This is a major transformation in the history of this fifty year old brand who is changing its retail model as well as developing a new consumer channel. Our direct-to-consumer strategy targets the discerning consumer who values quality tabletop home entertainment dinner, flat, stem, and barware and plays a key role in redefining the brand and sustaining its new image. In addition to a direct mail/multichannel strategy, Marketsmith, Inc. is developing business rules, determining a contact management strategy, creating circulation plans, managing the day to day marketing processes, developing and executing email marketing, package insert programs and providing vendor oversight,” stated Monica C. Smith, President and CEO, Marketsmith, Inc. |
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| “As the Vice President of Marketing and Product Development, I can say we are very excited about our foray into the direct mail channel. Marketsmith, Inc. is playing a major role in our reorganization—They are, in essence building a new consumer channel for us—providing marketing and contact management strategy while overseeing plan execution and vendor processes. We appreciate their leadership into this new chapter in our soon-to-be fifty year history and eagerly look forward to relaunching our brand with the release of the catalog and anticipate a profitable first book.” |
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