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| Marketsmith, Inc. is Selected by Global Library Resource Leader to Improve Sales and Acquisition Strategies Through Actionable Audit and Analysis |
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| Morristown, NJ- Leading provider of online and offline direct marketing, customer insight, persona and branding expertise to catalogers, retail, investment, business-to-business, manufacturers and other multichannel marketers, Marketsmith, Inc. is selected by provider of furniture, archival and library supplies to academic institutions, museums and libraries throughout the world, to improve sales and acquisition strategies through an in-depth audit and analysis. |
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| The 117 year-old, world-wide provider will work with Marketsmith to supply voluminous cross channel data for analysis. In turn, Marketsmith will evaluate past performance of the multichannel provider’s business, articulating the parameters for a strong move forward strategy. In addition to the streamlining provided by the audit, Marketsmith will establish consistent and standardized business rules to facilitate proper performance measurement and maintain a historical record going forward. |
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