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| MARKETSMITH, INC. AND COGNITIVEDATA ANNOUNCES PARTNERSHIP TO INCORPORATE INTELLIDRESS® INTO MARKETSMITH'S SIGHTSMITH® |
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| Little Rock, AR |
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| CognitiveDATA has announced today that the company's IntelliDRESS® advanced customer identification and mail optimization solution will become an integral part of Sightsmith®, the comprehensive multichannel marketing audit that Marketsmith, Inc. offers catalogers, nonprofits, and other multichannel direct marketers. |
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| Sightsmith® provides both a drill down analysis of a direct marketer's current marketing practices and processes and recommendations for growth strategies and improved performance. A fundamental component of the audit is the application of best practices across all multichannel marketing processes. |
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| IntelliDRESS® is an advanced customer recognition and mail optimization solution engineered specifically for the multichannel market that uses "best of breed" referential matching technology to consolidate buying identities and locate branded buyers at their current address. As part of Sightsmith®, IntelliDRESS® will allow multichannel marketers to generate significant savings in mailing costs while streamlining and fine tuning their contact management strategies. |
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| "Our Sightsmith® product gives a tremendous view into the practices and processes of companies' database marketing and circulation strategies. For years we struggled with our clients' inconsistencies in their matching logic and the real challenges those inconsistencies presented. Without standard best practices, clients became mired in the myths of matching logic and limited their capabilities for true analytics and growth potential. With Intellidress imbedded and integrated into our platform, our product now gives clients that final level of intelligence, providing the clearest view into performance of business units by channel," stated Monica C. Smith, President and CEO of Marketsmith. "This new dimension allows our clients to move forward in their environments, but with stronger and relevant business rules tied to truly the best practices that exist in database marketing today. We are truly excited about being able to add a new level of insight and best industry practices to our clients' operations." |
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| "We are excited to have our technology embedded into Marketsmith's data driven forensic marketing methods, said Rodney A. Ford, President of CognitiveDATA. "Marketsmith is one of the true thought leaders of marketing strategies and their commitment to improving their clients marketing performance is evidenced by their investment in advanced customer recognition solutions." |
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About Marketsmith, Inc.
Marketsmith, Inc. comprises a team of multichannel/direct marketing and strategic planning professionals. Our broad and deep expertise in all aspects of multichannel marketing, including planning, execution, and analytics, combined with our flexible business model allows us to provide a diverse and wide-ranging set of marketing services for large, medium, and small retailers, manufacturers, catalogers, nonprofits, and other multichannel marketing organizations looking to grow through smarter marketing practices. For more information, please visit www.marketsmithinc.com.
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About CognitiveDATA
CognitiveDATA develops, markets, and supports advanced customer recognition and data quality technologies for response driven mailers. The company is the inventor of IntelliDRESS®, which boasts several hundred direct mail and multichannel retail customers. For more information, visit www.cognitivedata.com.
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