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| MARKETSMITH INC. CREATES PROSPECT CIRCULATION PLANNING |
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| Montclair, NJ |
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| Marketsmith Inc. creates entire prospect circulation planning and test strategy for major non-profit childrens’ residential home. Tests selected through proprietary list selection algorithm outperformed continuations by 30% acquisition cost per donation decreased by 64%. |
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| For further information, please contact: |
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Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com |
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