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| MARKETSMITH PROVIDES ESSENTIAL BUSINESS TOOL FREE OF CHARGE ON WEBSITE |
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| Montclair, NJ |
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| Marketsmith, Inc. industry innovator and leader in direct marketing services announces the creation of a breakeven calculator for use by any cataloger visiting its website. Providing comprehensive marketing services to catalogers customized to accommodate their specific needs, Marketsmith continues its commitment to deliver added value. |
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| President and CEO Monica C. Smith states, “It’s our job to innovate and develop tools and best practices. We maintain a strong interest in helping our clients achieve profitable growth in circulation. The creation of a Breakeven Calculator makes sense from our perspective- it provides a good starting point to determine acceptable demand per book and which lists or housefile segments to mail. It’s our way of providing value to every cataloger who enters our website.” |
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| A provider of direct marketing analytical resources to the catalog, retail, non-profit and multichannel communities, Marketsmith, Inc. brings broad and deep expertise in circulation planning, database marketing, customer acquisition and retention, rigorous and disciplined analysis, and strategy development, handling entire direct, multichannel marketing programs or any piece of them, working seamlessly as part of our client’s operations. Additionally, Marketsmith Inc. services advertising agencies, list companies and database providers. |
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| For further information, please contact: |
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Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com |
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