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Home > News Archives > Marketsmith, Inc. is Selected by Largest Web Retailer in North America, Amazon.com, to Deliver Core Markets With Launch of 3 New Titles for Tools and Hardware Division |
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| MARKETSMITH, INC. IS SELECTED BY LARGEST WEB RETAILER IN NORTH AMERICA, AMAZON.COM , TO DELIVER CORE MARKETS WITH LAUNCH OF 3 NEW TITLES FOR TOOLS AND HARDWARE DIVISION |
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Montcair, NJ
February 15, 2006 |
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| Marketsmith, Inc., a leading provider of multichannel marketing services has been retained by Amazon.com's Tools & Hardware Division to create focused contact strategies which speak to carefully segmented core markets and drives business direct to web, leveraging the brand as the ultimate retail internet experience. Three catalogs were created from the existing two, and among them offer a wide ranging selection of hardware and tools targeted to their specific marketplaces. All three books : Woodworker, Contractor and Home Improvement were designed to give the shopper the experience of walking down an isle in a retail store making comparison and shopping by brand, price or technical need unusually easy. Contractor and Woodworker are highly specialized and speak to the trade and enthusiasts, while the larger, more comprehensive 72-page Home Improvement book has relevance and appeals directly to the consumer market. |
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| "Amazon's backend operation is the best in the business. They needed help sharpening their front end. We created a strategy to go after three distinct markets very differently and utilized stealth like precision in data mining to define the core audiences. Our contact strategies vary by customer needs, product purchase and channel and the goal is meant to remind customers continually of the Amazon brand and drive them to the website, additionally maximizing cross sell and upsell opportunities for Amazon. Through aggressive creative changes such as trimming page count, yet offering more products, introducing new brands and hard to source tools and restructuring product placement, layout design, copy block and price call outs, we revolutionized the direct to consumer model." stated Marketsmith, Inc., President and CEO, Monica C. Smith. |
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| "Amazon is extremely excited about our new catalogs and their ability to drive traffic to the web. Millions of people visit our website every day. With the help of Marketsmith, Inc. we have identified our core audience as three distinct markets and created strategy to speak to each of them in a highly specialized way. The reformatted catalogs are easy to use and offer a vast selection of targeted merchandise. We anticipate a great response from the mailings," added Matt Shapiro, Director- Amazon.com Tools and Hardware Division. |
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| For further information, please contact: |
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Susan Moloughney Wernick
Director of Communications
swernick@marketsmithinc.com |
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