News

There’s always something new happening at Marketsmith, from the talks our employees give at global conferences to the latest good works our people have done for their communities. We encourage you to join us on social media and never miss what’s happening in our hallways.

 

29

Mar

Cedar Knolls, NJ (Wednesday, March 29, 2017) – i.Predictus, a Marketsmith company and leader in automated marketing analytics, announces the launch of “Jules”, a predictive analytics tool that can forecast future sales with 93% accuracy. Marketers now have the ability to see, with complete confidence, how their marketing plans will perform so they can better […]

28

Mar

Cedar Knolls, NJ (March 28, 2017) – Jill Draper, president of Marketsmith Inc., one of the fastest-growing, women-owned, data-driven integrated marketing agencies, will discuss her company’s experience as a diversity partner of Public Service Enterprise Group at the company’s [PSEG] upcoming 11th annual Supplier Diversity Procurement Fair in Newark, New Jersey. “We were very fortunate […]

27

Mar

Cedar Knolls, NJ (March 27, 2017) – Marketsmith Inc, one of the fastest-growing, women-owned, data-driven integrated marketing agencies, announced today that it has received national certification from both the Women’s Business Enterprise Council (WBENC) and the National Gay and Lesbian Chamber of Commerce® (NGLCC). “Two decades ago I was fired for coming out at a company […]

24

Mar

As the official sponsor of CBS NY’s Fan Essentials video series and Tournament Live Blog, Marketsmith is excited to share their upcoming social media posting schedule for the latest #marchmadness content. Missed a clip? Previous posts can be viewed anytime on-demand on the official Fan Essentials page. And don’t forget to follow @CBSNewYork on Facebook […]

21

Mar

By: Kathy Anton, Marketsmith SVP, Marketing I attended the NJBiz “Fifty Best Women in Business” event in Somerset last night to support Marketsmith’s President, Jill Draper, whose impressive career in marketing, innovation, community service and management was recognized, along with those of an array of powerful women. The night kicked off with words from one […]

20

Mar

Cedar Knolls, NJ, March 20, 2017 (Newswire.com) – Marketsmith Inc., the fast-growing, women-owned, data-driven integrated marketing agency based in NJ, will be the official sponsor of CBS NY’s Fan Essentials video series and Tournament Live Blog, targeting basketball enthusiasts! Fan Essentials is an online documentary-style series whereby CBS Local Sports previews basketball tournament play and […]

17

Mar

March and basketball go hand in hand. But have you ever looked at the data behind bracket building? According to DePaul University professor Jeff Bergen, the odds of having a perfect bracket are 1 in 9,223,372,036,854,775,808. While It’s difficult to predict the madness that could ensue from the upcoming games, we here at Marketsmith can […]

15

Mar

Challenge: Ninja Coffee Bar, a line extension of the leading Ninja Blender family of small appliances made its successful debut in 2015 into a very crowded market where it competed with well-known, established brands such as KitchenAid, DeLonghi, Keurig, and many others. After establishing the launch with a year of advertising support consisting of long […]

14

Mar

Marketsmith was just named one of the coolest offices in New Jersey by NJBiz! Our cool space comes with cool perks, including a robust benefits package, a matched 401K, remote work days, summer Fridays, free drinks and snacks, a game room, free gym membership, and so much more. Take a look for yourself and see […]

07

Mar

By: Larry Durst, SVP Executive Creative Director Marketsmith Inc. With all apologies to that noted Mad Man, William Shakespeare, the question is not, “to brief or not to brief”–not briefing should never be an option. The question is: are the briefs you write really helping produce better creative? But, alas, poor Bernbach, the art of […]

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