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| It's all about what you know and how you use it. |
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| Customers buy through multiple channels: Catalog/Phone, Email, Internet, Retail. Merchants communicate with customers and prospects through multiple contact mediums: Mail, Email, Internet, In-store, Phone. The most effective contact strategies are built on understanding the customer's path to purchase in and through any channel. |
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| In order to create the multifaceted, cross channel contact strategies that deliver significant and measurable results, we start with analysis to identify, understand and leverage customers' paths to purchase. Our entire practice is data-driven and our expertise is vast, with a talent pool that runs deep with multichannel analytical and circulation muscle and edge. We: |
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 | Build a history of past activity by segments and sources across channels to establish a baseline. |
| Track actual sales/donations, response rates and contribution, by segment and source, implementing intelligent matchbacks. |
| Turn marketing databases into actionable analysis. |
| Manipulate large data sets to gain insight for complex and integrated strategies. |
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| We consolidate the data, creating a unified view of the customer's activity. We provide structure and accountability to the online/offline contact and circulation process. |
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| To grow revenues and circulation for clients, we: |
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| Create detailed offline and online circulation plans, projecting performance by segment and source to a contribution level. |
| Create focused acquisition strategies across channels. |
| Develop and implement reactivation plans. |
| Perform in-depth analyses including Lifetime Value, Square Inch, and co-op, Persona and segmentation modeling validation. |
| Understand the strengths and weaknesses of consortium databases and measure their value as prospecting sources through Consortium Database Performance Tracking/ROI. |
| Optimize paid and organic search through strategic direction. |
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