Multi-channel Marketing Integration
It’s all about what you know and how you use it.
Customers buy through multiple channels: Phone, Email, Internet, Retail. Merchants communicate with customers and prospects through multiple contact mediums: Mail, Email, Internet, In-store, DRTV, Phone. The most effective contact strategies are built on understanding the customer’s path to purchase across channels and mediums. Marketsmith can help you develop effective multichannel customer relationship management programs.
In order to create multifaceted, cross channel contact strategies that deliver significant and measurable results, we start with analysis to identify and understand the customers’ paths to purchase, and then leverage that insight into improving and enhancing those customer relationships. Our entire practice is data-driven and our expertise is vast, with a talent pool that runs deep with multi-channel analytical muscle and edge. We turn marketing databases into a valuable tool for actionable analysis through:
- Building a history of past activity by segments and sources across channels to establish baseline metrics.
- Match back actual sales, measuring response rates, and analyzing contribution, by channel, segment, and source.
- Manipulating large data sets to gain insight for complex and integrated marketing strategies.
By consolidating the data, we creative a unified view of the customer’s activity and provide structure and accountability to the online/offline contact and circulation process.
To grow revenue and improve profitability through integrated multichannel marketing for clients, we:
- Create focused acquisition strategies across channels.
- Create detailed offline and online circulation plans, projecting performance by segment and source to a contribution level.
- Develop and implement reactivation plans.
- Optimize paid and organic search through strategic direction.
- Develop DRTV and other broadcast media plans.
- Perform in-depth, customized analysis of consumer segments and marketing programs.