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| Sightsmith® Comprehensive Multichannel Marketing Audit and Analysis |
 | Our comprehensive multichannel marketing audit and analysis is a report card of the history and internal processes which have guided housefile and online and offline acquisition circulation strategies |
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| Sizing the universe through category analysis, penetration, and reliance |
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| Analyzing performance by original online and offline sources |
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| Assessing segmentation and testing practices as a basis for move-forward growth strategies |
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| Calculating lifetime value and breakeven circulation |
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| Integrating web and email metrics |
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| Valuesmith® Expanded Lifetime Value Analysis |
| Return on investment analysis of both online and offline sources fast - within seven business days |
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| Identify sources which generate positive contributions over time |
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| Evaluate effect of source, seasonality, offers, and multiple contacts (e.g. paid search term and catalog in same week) |
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| Determine how much a company should spend upfront to acquire a new customer |
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| Shoppersmith® Customer Experience Analysis - Forensic Shopper |
| Unique insight into the customer experience measured against that of the competitive set |
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| Proprietary simulated customer experience for both web and phone purchases |
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| Detailed comparisons across every aspect of the customer contact continuum |
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| Guide to strengthen customer loyalty through focused attention |
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| Quarterly report on name migration for the 12-month period |
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| Industry Calculators - Postal, ROI, Shipping Handling, Marketing Staff. |
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