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| Discover new, profitable circulation and real cost savings. You supply the raw data and Marketsmith will teach you to turn it into a finished circulation plan and go-to-market strategy optimized for growth PLUS a detailed two year history with additional actionable insights. Take advantage of this unique opportunity to learn from turnaround and growth specialists who have been helping mailers exceed their goals for nearly twenty years. |
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| Marketsmith, Inc., the largest outsourced/insourced/co-sourced provider of multichannel marketing strategy, customer insight, and analysis in the industry with a full-time staff is offering an opportunity for a select group of mailers to work directly one-on-one and in a small group with our team of catalog, retail, and other multichannel marketing experts, each with over 18 years experience, in an intensive two day session.
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| Marketsmith currently performs comprehensive multichannel audits and forensic analyses for clients. We have translated our methodology into the Marketsmith Masters Program, which will give marketers the market-tested tools to understand their competitive marketplaces, customers, past performance, and build upon that knowledge to create realistic marketing plans geared toward achieving company-specific goals. |
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| Program takeaways: |
 | Circulation Plan with go-to-market strategy |
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| Two year history of participant's company data formatted for actionable analysis |
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| Target participants: Circulation Directors and Managers who are committed to increasing the effectiveness of their marketing operations in an increasingly competitive and diverse marketplace. |
| Location: To be held at the Marketsmith, Inc. offices in Morristown, New Jersey. |
| Dates: April 14-15, 2008. |
| Cost: The fee is $10,000 per participant. |
| Contact: Call Nancy Zafft now to register, at 973.889.0006 or email her at nzafft@marketsmithinc.com. Class size is limited. Only four openings remain. |
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| Course Overview: |
| A. | Introduction to industry trends. |
| B. | How to understand where you (specific mailer) fit in the marketplace. |
| C. | Overview of best practices and how to implement them. |
| D. | How to define and calculate the metrics which are critical to creating an effective circulation plan. |
| E. | Introduction to taming Excel. |
| F. | Analysis of company specific data provided. |
| G. | How to evaluate and use historical data from the consolidated view to create a circ plan. |
| H. | Hands-on guidance from Marketsmith, Inc. in creating a circulation plan based on the data provided. |
| I. | Question and answer period with the experts. |
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Participants will work directly with their own data in a secure environment, while at the same time receive one-on-one instruction from experienced Marketsmith strategists, circulation experts, and analytics gurus in real-time on how best to understand and use the data. This in-depth review of actual results typically uncovers a 15-20% increase in profitable circulation, and identifies cost efficiencies which deliver 10-12% savings.
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| The intensive two day session will be hands-on. Participants will be expected to work with their own data. In this way, the members of the group will graduate from the program with a road map they have created, tailored to their individual company's needs, challenges, and opportunities. |
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| Additionally, participants will benefit from being part of a small group of peers with whom they can focus on strengthening their skills and techniques as well as gaining ideas. |
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| What Marketsmith will provide: |
| 1. | Two year consolidated history of your data (each participant receives his/her own data) formatted for analysis on a disk or key. |
| 2. | Hands-on instruction and one-on-one attention in how to analyze data to create the most effective circulation plan. |
| 3. | All lunches/break snacks for April 14-15; dinner on April 14. |
| 4. | Opportunity to ask company-specific questions. |
| 5. | Secure environment and a guarantee that all data provided will remain proprietary to the individual participant who provided the data. Data will not be shared among participants. |
| 6. | Commitment to make the participants and ourselves better than we were the day before. |
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| What you need to provide: |
| 1. Two years of historical data, sent by March 10, 2008. | |
| 2. Laptop computer. | |
| 3. Enthusiasm for learning and willingness to have fun. | |
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Note:
Participants are responsible for their own airfare and hotel rooms expenditures.
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| A $2,500 deposit will reserve a seat in the program. Total payment is due at the time the data are submitted. There will be no refunds after data have been received by Marketsmith, Inc.
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| Marketsmith will sign mutual nondisclosure agreements with all participants.
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Call Nancy Zafft now to register, at 973.889.0006 or fill out the form below to receive more information on this exciting program.
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