Marketsmith Inc., [MSI] the only woman-owned-and-operated advertising and Martech agency of its kind, has promoted Caldwell resident Michael Kmon to senior marketing analyst. He previously served as marketing associate.
“Mike is an amazing team player and brings a phenomenal attitude with him to work every day,” says Donald Gallant, vice president, analytics and innovation. “He is constantly throwing himself at projects where he leads and presents the work both internally and externally.”
Gallant noted Kmon’s critical thinking abilities and persuasive personality as keys to his success with clients.
MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.
“Mike is well versed on the analytical tools we use to guide client campaigns. He has a unique ability to absorb and articulate marketing insights that help our clients build their brands and drive exceptional results,” says Gallant.
MSI creates dynamic client dashboards that track performance by measuring historical performance and applying patented algorithms to generate predicted outcomes across channels and media types.
i.Predictus LLC, wholly owned by Marketsmith Inc., is an automated marketing analytics platform built by marketers for marketers. With four patents for its innovative work in data and attribution, i.Predictus cleanses and automates data to allow for custom data visualization, cross-channel attribution and custom modeling to help brands interpret and apply data for the greatest return on investment.