Marketsmith Inc. (MSI), the only woman-owned-and-operated advertising and Martech agency of its kind, has promoted Livingston resident David Le to senior media operations specialist.
Le has previously served MSI, a company built on the belief that technology and humanity are inextricably linked when it comes to creating successful consumer-centric marketing campaigns, as media operations specialist.
“Since he joined our organization, David has immersed himself in a number of key media platforms including Doubleclick, Strata and Advantage, quickly becoming a subject matter expert,” said Gina Callan, senior vice president and director of media at MSI. “During the past six months, he assumed responsibility for the day-to-day operations of our media operations department, and now every single media campaign comes across his desk in one form or another.”
Callan noted that MSI’s media operations department intersects with finance, media, creative and analytics to ensure that all media translates from airings and impressions to usable data for the analytics team, as well as billings for the finance team.
According to MSI, the company’s reputation and business is built on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.
“David works tirelessly and consistently to ensure our media data is flawless,” said Callan.
MSI creates dynamic client dashboards that track performance by measuring historical performance and applying patented algorithms to generate predicted outcomes across channels and media types.
i.Predictus LLC, wholly owned by MSI, is an automated marketing analytics platform built by marketers for marketers. With four patents for its innovative work in data and attribution, i.Predictus cleanses and automates data to allow for custom data visualization, cross-channel attribution and custom modeling to help brands interpret and apply data for the greatest return on investment.
Founded in 1999 and headquartered in Cedar Knolls, MSI employs a diverse mix of talented professionals and was named by “Inc. Magazine” as the fastest-growing female-led company in the New York City area and fifth nationally.