For most men, choosing a pair of socks is a heads or tails proposition - black or brown. As long as the socks match the belt and shoes, it's go time. If this behavior sounds strangely familiar to you, Dwayne Wade would like a minute of your time. The NBA superstar turned style icon has recently donned yet another title: celebrity brand ambassador. Wade is entering the Men's Apparel marketplace with flair, panache - and designer socks.
According to NPD, 85% of men say that 'casual and comfortable' best describes their personal style. Socks fit the bill, but ... Read More >






Chris Conderino arrives at Horizon Media
The U.S. Postal Service Board of Governers released a statement earlier today:
Peter, Dawn, Carina, Dmitri, and Keith attended Response Expo in San Diego last week- and Marketsmith treated everyone to delicious cafe-style beverages on the floor!
And of course, the traditional shot: Dawn with Thill Logistics' new ride!
Peter Smith and Keith Muhlon teed off this morning at the Response Expo 2013 Golf Tournament while Dawn Smith and Carina Pologruto served bloody marys at hole 9.
The postal environment continues to change at a rapid pace. Mailers are quite familiar with the continued increases in postage rates, but what is more difficult to navigate are changing regulations and requirements, along with unclear information about timelines. The first 60 days of 2013 have given us the Elimination of Saturday Delivery, New Clothing Lines, Potential Tech Credits, and most recent news shows that all mailers must begin using the intelligent barcodes by January 2014, or be squeezed out of automated discounts.
Marketsmith has helped clients navigate...
Lieutenant Governor Kim Guadagno announced today that after an 8 year absence, The Miss America pageant will be returning to Atlantic City in 2014. Supporters are hoping that this will bring an economic impact of 30 million dollars to the Garden State. This, along with the NFL Super Bowl coming to New Jersey’s Met Life Stadium, will factor heavily into how national brands position their 2014 advertising budgets in the tri-state area.
All media channels should expect to see increased demand for inventory. Why?
The annual NJ Chamber of Commerce “Walk to Washington” train ride, a unique event that brings together key business leaders from our great state and the legislators who represent them, occurred on January 31. I was fascinated enough to take the trip and see with my own eyes if the hype lived up to the reality and could produce some significant benefit to my company, Marketsmith Inc. As a new member to the NJ State Chamber, some current members had suggested it was a good place for a NJ-based company to showcase their brand in a very unique environment. Additionall...