i.Predictus was developed by marketers for marketers, providing all of the martech tools needed to be successful in today’s fast-changing marketplace. It is the only real-time analytics solution that provides high data velocity with automated data ingest, cleansing, error correction, as well as highly accurate predictive modeling.

THE I.P.Q. APPROACH
Intelligent. Proprietary. Quantified.
i.Predictus is the heartbeat of our I.P.Q. process, where we continuously cleanse, integrate, analyze, predict and visualize, with our data analysts and marketing experts collaborating with our clients for positive outcomes for every marketing plan.
  • The cleansing and management of data - Icon

    The cleansing and management of data.

    There are hundreds of existing data sources utilized within the marketing industry, and we have pre-existing integration to many of them. We also have a world-class technology team that can quickly adapt, customize, integrate, secure and automate new data sources into the platform from almost any additional source. Data is cleansed and matched using our proprietary ETL process with built-in capabilities that focus on error management and continual evaluation of data quality. We adhere to strict security guidelines as well as conducting recurring audits to ensure all data is safe and secure.


  • Media optimization - Icon

    Media optimization in real-time.

    Informed by customer and media data from over 3 million data points, and validated by over $1Bn in media placements, the i.Predictus B.E.S.T. algorithm analyzes and attributes each media tactic’s contribution to revenue when it matters – while a campaign is still active. Data is automated to provide near real-time predictions for laser focus on optimization opportunities.


  • Predicting sales outcomes - Icon

    Predicting sales outcomes.

    Drive future revenue growth and spend optimization with the most advanced form of marketing analytics. Our Marketing Mix Modeling predicts future sales and guides media investment decisions by predicting which channels and tactics will work better than others – with 93% accuracy.


  • Actionable visualization - Icon

    Actionable visualization.

    Interactive, drillable dashboards to identify fast-moving opportunities, and uncover evolving insights that are key to identifying “what’s happening now.” Available in one one view to allow Marketsmith and our clients real-time collaboration, ensuring fast alignments across teams to take the right path of action.

The i.Predictus Advantage
Only i.Predictus provides all of the martech tools your brand needs in a single platform. And it is available only through Marketsmith, as the AI engine that powers and informs all media and marketing decisions on behalf of our clients and their brands.
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