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| We compete in a highly technical, multichannel world. Traditional mailers can no longer look for growth simply in one channel. The direct marketplace is more complex and more competitive through the ongoing sophistication of electronic channels and thousands of new entrants into all channels. |
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| Marketsmith's commitment to disciplined analysis allows us to identify and explore growth opportunities in a multichannel context. We look at categories and methodology within each arena (mail, telemarketing, online marketing, cooperative selling spaces, retail, advertising and customer communications) for driving business to and through each channel. |
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| Our analysis looks at current performance across all channels and identifies gaps, synergies and specific strategies to capitalize on. We can then create a business model and strategic marketing plan which will truly move you into multichannel marketing. |
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| Strategic Marketing Plan |
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| Marketsmith, Inc. conducts in-depth analyses and creates road maps to help clients develop marketing strategies and long-term sales plans. Categories covered can include: |
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 | Segmentation and online/offline prospecting strategies |
| Definition of potential universe |
| Mapping of client within its competitive landscape |
| Specific actionable recommendations, including the cost to achieve goals and the expected return upon implementation of our plan |
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| Marketing Plan Creation & Management |
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