<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketsmith, Inc</title>
	<atom:link href="http://www.marketsmithinc.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
	<lastBuildDate>Fri, 23 Jul 2010 19:10:49 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Marketsmith brings High End Retailer to Transit Media</title>
		<link>http://www.marketsmithinc.com/2010/07/marketsmith-brings-retailer-to-transit-media/</link>
		<comments>http://www.marketsmithinc.com/2010/07/marketsmith-brings-retailer-to-transit-media/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 17:18:38 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[mobile media]]></category>
		<category><![CDATA[multichannel marketing strategy]]></category>
		<category><![CDATA[online retail marketing]]></category>
		<category><![CDATA[transit media]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1006</guid>
		<description><![CDATA[High end fashion accessories retail client needed new venue to create awareness, find new customers and increase revenues.  The multi-store merchant&#8217;s products appeal to a fashion conscious and mobile consumer base.  Capitalizing on the client&#8217;s visually engaging creative used in its direct media campaigns, Marketsmith recommended commuter transit locales from upscale communities as [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/07/marketsmith-brings-retailer-to-transit-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Update on Colorado Sales/Use Tax legislation</title>
		<link>http://www.marketsmithinc.com/2010/07/update-on-colorado-salesuse-tax-legislation/</link>
		<comments>http://www.marketsmithinc.com/2010/07/update-on-colorado-salesuse-tax-legislation/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 20:54:04 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[Colorado internet sales tax]]></category>
		<category><![CDATA[Colorado sales tax law]]></category>
		<category><![CDATA[internet sales]]></category>
		<category><![CDATA[internet sales tax]]></category>
		<category><![CDATA[internet tax law]]></category>
		<category><![CDATA[retail sales tax]]></category>
		<category><![CDATA[sales tax]]></category>
		<category><![CDATA[sales tax law]]></category>
		<category><![CDATA[tax regulation]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1009</guid>
		<description><![CDATA[We participated in a conference call with the DMA on Tuesday, July 20, 2010 in which we were given an update on the current requirements of the Colorado Sales/Use Tax legislation.
The regulations for the Colorado law have been finalized.  Here is a synopsis of the major points that affect all retailers who sell into [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/07/update-on-colorado-salesuse-tax-legislation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketsmith chosen to lead $2mm web store rebuild for major museum</title>
		<link>http://www.marketsmithinc.com/2010/07/marketsmith-chosen-to-lead-2mm-web-store-rebuild-for-major-museum/</link>
		<comments>http://www.marketsmithinc.com/2010/07/marketsmith-chosen-to-lead-2mm-web-store-rebuild-for-major-museum/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 17:22:09 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online marketing solutions]]></category>
		<category><![CDATA[online marketing strategy]]></category>
		<category><![CDATA[online retail analysis]]></category>
		<category><![CDATA[online retail marketing]]></category>
		<category><![CDATA[online store]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1007</guid>
		<description><![CDATA[One of the country&#8217;s foremost arts organizations has again selected Marketsmith to provide in-depth analysis and recommendations for improving its customer experience in direct to consumer operations.  After delivering a detailed prescription for increasing catalog performance, this museum has selected Marketsmith to evaluate its website, laying the groundwork for a multimillion dollar web store [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/07/marketsmith-chosen-to-lead-2mm-web-store-rebuild-for-major-museum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Difference &#8211; Marketsmith Inc.&#8217;s June E-Newsletter</title>
		<link>http://www.marketsmithinc.com/2010/06/the-difference-marketsmith-inc-s-june-e-newsletter/</link>
		<comments>http://www.marketsmithinc.com/2010/06/the-difference-marketsmith-inc-s-june-e-newsletter/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 20:53:11 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[marketing news]]></category>
		<category><![CDATA[Marketsmith e-newsletter]]></category>
		<category><![CDATA[the difference]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1003</guid>
		<description><![CDATA[Headwinds Resurface for Brands &#8211; A Letter from Monica C. Smith
Q&#038;A: Making Facebook work for your Brand
May I have your credit card? &#8230;Not so fast
Market Baby Market
Going Postal

]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/06/the-difference-marketsmith-inc-s-june-e-newsletter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Headwinds Resurface for Brands</title>
		<link>http://www.marketsmithinc.com/2010/06/headwinds-resurface-for-brands/</link>
		<comments>http://www.marketsmithinc.com/2010/06/headwinds-resurface-for-brands/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:58:44 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[letter from Monica C. Smith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1000</guid>
		<description><![CDATA[Happy Summer.
It is clear that there is no one magic technology, channel  or CMO that will lead a Brand to infinity and beyond!   We all need to realize that marketing is not only NOT easy, it is risky.  Continuous learning is critical for survival.  It is essential for marketers to [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/06/headwinds-resurface-for-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In case you missed this May 19, 2010 article in Direct</title>
		<link>http://www.marketsmithinc.com/2010/06/in-case-you-missed-this-may-19-2010-article-in-direct/</link>
		<comments>http://www.marketsmithinc.com/2010/06/in-case-you-missed-this-may-19-2010-article-in-direct/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:57:35 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[internet marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=999</guid>
		<description><![CDATA[In case you missed this May 19, 2010 article in Direct, we&#8217;ll share it with you.
Q&#038;A:  Making Facebook work for your Brand, by Sherry Chiger
Sometimes it&#8217;s difficult to say what’s more popular: using Facebook, or talking about how to use Facebook. More and more companies are racing to establish brand pages on the social [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/06/in-case-you-missed-this-may-19-2010-article-in-direct/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>May I have your credit card? &#8230;Not so fast</title>
		<link>http://www.marketsmithinc.com/2010/06/credit-card-restore-online-shoppers-confidence-act/</link>
		<comments>http://www.marketsmithinc.com/2010/06/credit-card-restore-online-shoppers-confidence-act/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:56:24 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[credit card legislation]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online retail marketing]]></category>
		<category><![CDATA[Restore Online Shoppers' Confidence Act]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=998</guid>
		<description><![CDATA[This week, Senator Jay Rockefeller introduced and the Senate passed an amendment to S.3386: Restore Online Shoppers&#8217; Confidence Act to require full disclosure to consumers of third party advance consent/negative option offers online and to prohibit &#8220;data pass&#8221; of billing from an online merchant to third party sellers.  
The law is directly addressing the [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/06/credit-card-restore-online-shoppers-confidence-act/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Market Baby Market</title>
		<link>http://www.marketsmithinc.com/2010/06/market-baby-market-mass-marketing-strategies/</link>
		<comments>http://www.marketsmithinc.com/2010/06/market-baby-market-mass-marketing-strategies/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:55:29 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[internet marketing strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[smart marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=997</guid>
		<description><![CDATA[Mass marketing is done; consumers are officially smarter.  I remember when I was in my twenties hearing a great Icon in direct marketing say &#8220;Consumers are dumb.&#8221; The audience was aghast.  He then said, &#8220;Why do you think they put warning labels on bleach?&#8221; With that a roar of clapping broke out.  [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/06/market-baby-market-mass-marketing-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going Postal</title>
		<link>http://www.marketsmithinc.com/2010/06/postal-driect-mail-marketing-changes-for-brands/</link>
		<comments>http://www.marketsmithinc.com/2010/06/postal-driect-mail-marketing-changes-for-brands/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:54:24 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[four day postal service]]></category>
		<category><![CDATA[postal rates]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=996</guid>
		<description><![CDATA[While many are decrying the potential advent of postal services only four days a week, Brands should be examining its impact and be the first to make the most of it.
We at Marketsmith know that a great marketer knows all things must change.  This is one of those times we think it will be [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/06/postal-driect-mail-marketing-changes-for-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketsmith new DRTV analytics algorithm improves outcomes from Day 1</title>
		<link>http://www.marketsmithinc.com/2010/06/marketsmith-new-drtv-analytics-algorithm-improves-outcomes-from-day-1/</link>
		<comments>http://www.marketsmithinc.com/2010/06/marketsmith-new-drtv-analytics-algorithm-improves-outcomes-from-day-1/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:25:47 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[Direct response television]]></category>
		<category><![CDATA[DRTV analysis]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[drtv performance]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1002</guid>
		<description><![CDATA[Marketsmith is rolling out a new analytical framework to DRTV retailers, agencies and media buyers to improve media performance and control upfront costs.  In a head to head comparison, Marketsmith delivered 28% higher MER for DRTV client using our proprietary media analysis methodology.  Marketsmith employed our Tier Report analysis to identify the media [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/06/marketsmith-new-drtv-analytics-algorithm-improves-outcomes-from-day-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Dynamic Page Served (once) in 0.347 seconds -->
