We are one of the largest DRTV campaign managers in the industry, in both long and short form advertising. Our comprehensive DRTV marketing management program starts with a strategic marketing roadmap for the product and covers every detail down to the last dollar in media and operational support. Our 10 Point Success Plan works. It allows Brands and media companies to perform at their most efficient level through in-depth reporting and insight.
- Strategy and planning
- Financial and profitability modeling
- Creative and production Oversight
- Testing and refinement
- Telemarketing and fulfillment management
- Vendor selection and management
Today thousands of advertisers spend $300 billion a year on Direct Response Television advertising.
To be successful, this seemingly simple concept requires harnessing many moving pieces into a complex and coordinated marketing effort. Marketsmith brings:
- necessary leadership
- extraordinarily effective technology
- analysis to give sight to benchmarks and trends
- marketplace insight and detail
We also bring an insatiable appetite for continuous improvement that delivers bottom-line results for our clients – merchants/manufacturers and media companies.
Through our DRTV Strategic Roadmap and Marketing Program Execution and Analysis, we:
- Impart an understanding of the competitive marketplace through proprietary research methodology
- Create a go-to-market roadmap
- Execute the DRTV/infomercial marketing plan, overseeing and managing the offer, media, testing, creative execution, back-end operations and integrated marketing support
- Track and analyze results to determine the most effective offers and mediums
- Provide analysis to contribution/ROI level and show the Lifetime Value of Station/Customer
- Track and analyze call center and fulfillment metrics to ensure these operations support the business model effectively and develop training programs and incentives as necessary
- Perform customer analysis to create buyer profiles and personas
- Increase revenue opportunities through retargeting and downstream marketing
- Oversee and mange additional direct to consumer programs to support sales including loyalty programs, paid search/search engine optimization, email, print/FSIs, radio, outdoor, mobile, telemarketing, direct mail, and digital remarketing
- Revise and fine-tune strategy based on analysis. Weekly, we benchmark results against the global client set to understand performance in all channels against other Brands in and out of category
Let our experienced craftsmen drive your DRTV marketing programs.
DirecTV appears to be plowing ahead with its new integrated antenna set-top box configuration, a legal way to avoidpaying carriage costs for local stations.
Social media is quickly becoming a well-traveled channel in modern marketing. Retailers are learning new approaches that fit the do-it-yourself digital world, expanding their reach in ways never before thought possible. Through the use of social media, brands are now harnessing the power of consumer-content in a whole new way.
Cover Story: Marketsmith CEO Featured in Electronic Retailer Magazine