Marketsmith, Inc. is a leading provider of hands-on direct marketing expertise to the DRTV, retail, catalog, nonprofit and other multi-channel communities. We are a group of strategic planning professionals and brand specialists with a diverse clientele of well-respected, internationally known brands.

Based in Morristown, NJ, Marketsmith was ranked one of the fastest growing companies in the state by NJBiz magazine. We offer a great benefits package because we want our team members to stay. Our environment is dynamic and fast-paced, with room for growth. on a diverse client base of well respected, internationally known brands.

Marketsmith is an equal opportunity employer with a competitive wage and benefit package including:

• Incentive Compensation
• 401(k) plan
• PTO—Paid Time Off
• Health, Dental, and Disability benefits
• Business casual dress

Currently we are looking to fill the following positions. Please send your resume to drosenbaum@marketsmithinc.com.

MANAGER, CLIENT SERVICES
The Client Services Manager will be responsible for the planning, execution, and analysis of retail, direct mail and web circulation strategies across a portfolio of clients to maximize incremental sales and profit while optimizing investment. This individual supports the greater tactical marketing group through insightful analysis of multichannel contact strategies, testing scenarios, and historical performance. Reports to a Client Services Director.

• Develop segment circulation plan and P&L’s for retail direct media by incorporating file forecasts, impact of test results, merchandising changes, production cost estimates and promotion plans.
• Responsible for communication and coordination of planning process as well as providing recommendations to CSD and management that improve incremental sales and profit while optimizing investment.
• Responsible for developing analysis that provides insight into one-to-one direct media performance as well as the communication of findings (all channel lift and profit analyses), including business recommendations that improve productivity and profitability.
• Conduct ad hoc analysis, which may include in-depth discovery of seasonal trends and historical performance analysis that is centered on specific customer segments.
• Work with modeling group and/or an outside vendor to develop an enhanced model implementation to meet name selection needs and achieve planned one-to-one direct media objectives.
• Perform longitudinal contact strategy analysis across multiple media types through data mining and testing scenarios.
• Design and analyze multichannel direct media circulation and promotional testing scenarios, analyze the effectiveness, communicate findings, and recommend/implement strategies based on the results.

Requirements:

• BA/BS degree in Marketing or related field
• 3 to 5 years experience in database marketing analysis, direct marketing analysis, and/or marketing research analysis.
• Strong quantitative analysis skills coupled with solid business foundation, particularly in direct marketing topics.
• High degree of proficiency in PC applications, especially all Microsoft Office Applications.
• Excellent communication skills (written, oral, and presentation).
• Ability to read, analyze, and interpret general business periodicals, professional journals, and governmental regulations.
• Ability to write reports, business correspondence, and procedures with conformance to the prescribed style and format.
• The ideal candidate will be well organized, energetic and love a challenge.

MARKETING ANALYST
The Marketing Analyst position requires the ability to select, analyze, execute, and report on all marketing initiatives (direct mail, email, paid search, affiliates, DRTV, etc). Duties include forecasting segment performance, marketing costs, and marketing demand. The Marketing Analyst will support the implementation of strategies as directed by Account Managers and Directors, ensuring that the selection and reporting are accurate and meet direct-to-consumer strategy objectives. The Marketing Analyst will act as a liaison with outside vendors and partners to ensure timely execution of strategic and analytical activities. This position is broad in scope, providing visibility to multiple aspects of a business as well as overall functionality of marketing.

Education and experience: The ideal candidate will have a BA/BS degree in business, marketing, math, finance, information systems or another related quantitative field. Must be extremely proficient in Excel and have superior written and verbal communication skills.

Marketsmith is always looking for smart people who are not afraid to roll up their sleeves and jump in to get the job done. We are looking for industry professionals with at least five years experience in direct/multi-channel marketing. At least three of those years should have been spent in new technologies, customer acquisition and analysis.