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| Our environments are ever-evolving, complex and inundated with data. Sometimes it is difficult to determine not only what data is the most useful, but to know exactly how to act on the information we obtain from all the data we have collected. |
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| Marketsmith is the master of database solutions: data capture, data structure, data management and data analysis. Our in-depth analyses includes ranking, scoring and matching targeted strategic analyses which provide comprehensive customer/donor profiles to create the right contact management strategy. We help you: |
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 | Know your constituency |
| Fine-tune segmentation |
| Create granular strategy |
| Target strategies and communications |
| Leverage data across multiple channels |
| Benchmark and evaluate results |
| Calculate ROI |
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| Additionally, with our unique consultative approach and proprietary models, we can help you populate your database through prospect/donor screening and analysis built on: |
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| Premier information resources |
| Prospects ranked and scored by a leading-edge proprietary, comprehensive prospecting/donor methodology |
| Focused strategies to segment and reach multiple audiences through multiple channels |
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| How we do it.
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| Our database marketing solutions generally comprise three steps: |
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| 1. | Audit of current operations, practices and needs |
| 2. | Building the model and roadmap |
| 3. | Building and managing the database with regular follow-though assessment and fine tuning |
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