The key to GREAT marketing strategy and programs is having sight to the customer through a marketing database. Marketsmith has been creating database marketing solutions for its clients over a decade. We help our clients derive Customer Intelligence (CI) through capture, management and analysis of data about their customers, and then apply that intelligence for brand-building customer interactions that increase engagement and conversion.

As everyday users of our clients’ databases, both ones we have built and those of other providers, we know what works and what does not. We do more than superimpose software on top of a database, we provide that ongoing critical insight that will ensure your data based marketing strategies across all channels are optimized.

Our high value/low cost database platform fuels location-based targeting strategies, social media interaction, cross-channel campaign execution and innovative downstream marketing by tracking and interpreting customer behavior across multiple inbound and outbound channels (e.g. DRTV, direct mail, Web, retail, telemarketing).

We can have your database up and running in 60 days. It is a relational database comprising single repository of multiple data feeds, which links seamlessly to other inputs/outputs (e.g. email deployers, fulfillment).

Our flexible and scalable solution is customized for every client. It includes:

• Every step of the build from discovery and design through QA and operational testing
• Marketing Database housing transactions for multiple channels and/or sources
• Best practices, industry-leading business rules to ensure flawless execution
  • Data processing and pulls using multiple variables
  • Co-op relationships
  • Merge/purge
  • Matchbacks
  • Customer and transactional data updates
  • Hygiene
• Insightful reporting on all executed processes – identifying customer segments and providing monthly updates which measure performance month over month and versus previous year along with a report card of key performance indicators so you can track your success

We build and manage marketing databases that ensure data analyses and presentation formats provide direction for:

• Better customer service, improving retention and loyalty
• Better accuracy with targeted promotions
• Merchandise assortment
• Recognition of lifecycle events
• Identification of cross-sell opportunities
• Reduced marketing costs through focused marketing

In short, our marketing database will make you smarter and your Brand more successful!

Data Services

Phone : 973 889 0006 / Fax : 973 889 5429 / email : contact@marketsmithinc.com