Data Services

Our flexible and scalable database solution is customized for every client. It includes:

• Database
  • One database housing all transactions for multiple channels and/or sources
  • In-depth database utilizing best business practices
  • Holistic View of the customer across all channels– direct mail, web, mobile, retail
  • Customer information and behavior tracked with unique customer identifier
  • Historical housing of NCOA changes
  • First purchase
  • Last purchase
  • Historical customer preferences
  • Product purchase data
  • Ability to link transactions back to unique customer
  • Maintain file of non-buyers by recency (Giftees/Ship-To’s, Inquiries, Registrants)
  • Maintain merchandise – by SKU/description, product category, data overlays
  • Feed in-depth merchandise analysis to determine product assortments for catalog, web and email programs.
  • Age, gender, presence of child, income, net worth, home value, education, profession
  • Length of time between purchases
  • Customer Touchpoint Housing, tracking which direct campaigns each individual receives
  • House mail tapes
  • House response history from marketing campaigns
  • Show data counts at individual and household level
• Updates, Reporting Package, Views and Pulls
  • Monthly data refresh.
  • Post-mailing match-back, best practice business rules on title allocation and detailed analysis done by Marketsmith.
  • Monthly database update reports.
  • Report card with key points of interest.
  • Month over month and year over year trending.
  • Executive summary.
  • Customer demographic and psycho-graphic profiles – by total file, source, recency, product, customer aging.
  • Comparison Profiling to the US Population
  • Density Mapping
  • Ability to query data as requested (ad-hoc reporting).
  • Custom report designs available.
  • Custom modeling design available
  • Eliminate mailing inefficiency due to current data housing situation.
• Merge/Purge
  • Ability to pull customers by any segmentation needed
    • RFM +
    • Product history
    • Channel of purchase
    • Gender
    • Age
    • Geographic area
    • Model Score
  • Merge/purge with detailed oversight and quality control
  • Addition of hotlines to merge process
  • NCOA performed and corrected addresses stored on database
  • CASS performed in each merge
• Co-Op Relationship Management

Databases Marketing Services Deliver Customer Insight Marketing

Phone : 973 889 0006 / Fax : 973 889 5429 / email : contact@marketsmithinc.com