Clients & Testimonials
Director of Direct Response, MoMA
Your audit of our website is exactly what we were looking for! You covered everything we needed and provided incredible detail along with extremely helpful insights and recommendations for our site rebuild in 3 weeks to hit our deadline. We want to make sure you continue to be involved in the process, helping us navigate all of the relationships between the technical and marketing requirements of the site. We feel Marketsmith is really an extension of our in-house team and a true partner we can rely on. Thanks again for all the great work!
I had the pleasure of working with Marketsmith on our direct response TV program at Paul Fredrick. The Marketsmith team is one of the hardest working, most client-focused organizations I have had the pleasure of working with in my 25+ years in the direct response industry.
Former VP Consumer Marketing, Gaiam
Marketsmith combines the art and science of customer maintenance, and has taken our growth and customer acquisition to a new level. The team is focused, on top of all the data, and always giving insight that leads to new ideas. We are looking forward to even greater engagement with them.
Former Vice President of Global Marketing
When I joined Tumi, Marketsmith was already a working with the brand. As any new senior executive would, I wanted to put all of the existing partners to the test, to assure that they were the best partner. It was clear from our first meeting that Marketsmith understood the brand objectives and goals and was committed to the success of the project. As a key facilitator of the direct-to-consumer strategy, Marketsmith was an invaluable partner. They devoted significant resources to actualizing the brand strategy, and were always available for planning meetings and phone calls. Marketsmith showed a clear vision, leadership and a true dedication to tactical excellence and delivering on their corporate commitment.
President, Garrett Wade
The overall work and quality of communication that Marketsmith’s team has brought to Garrett Wade beginning in late Spring 2008 rates an A+. The speed, thoroughness, insight and level of commitment with which they tackled our circulation and merchandising needs has been simply outstanding. In the challenging business environment within which we have to operate, we are absolutely delighted to have them on our team.
General Manager of Marketing & Publicity, Metropolitan Museum of Art
We really got a lot out of this engagement – it was a pleasure working with you and your team. We appreciate the thought and the attention to detail that went in to the audit. I feel that we have concrete, actionable items that will improve our results, which is exactly what we were hoping for. It is great to know the recommendations are backed by real and thorough analysis.
Marketing Manager, Wearguard
Director Consumer Marketing, Euro-Pro
Current Vice President Marketing, MSDI and Rockland IT Solutions
2007 was the first time I started to work with Marketsmith, Inc. and at that time it was a complicated, incredibly challenging business model for uniforms in multiple channels. Our sight was limited because of the diverse and unrelated data sets. Within weeks Marketsmith came in and with their new set of eyes were able to focus on the critical factors. They helped us hone our strategy and made an incredible difference in our ability to go to market with their level of discipline. When our President left he immediately took the Marketsmith team with him. Soon after I found myself working with them again at the new company. That business model was very different and the amount of varied and unrelated data again limited the company growth and challenged its contribution to a point of detriment. Marketsmith worked with extreme focus and speed with me as a team to continue to create, build and change the way we went to market. I not only recommend them, I also believe what they say, that “every company needs a Marketsmith.” They made me better and they made it fun.
General Manager, Sturbridge Yankee Workshop
We have worked with many marketing consultants over the years, and never have found a group of people more responsive and client focused about our business as Marketsmith. Their services (products) and expertise has helped Sturbridge remain profitable in a tough economic environment.
Former President Lillian Vernon
Circulation management is both a strategic endeavor and a tactical practice. Marketsmith is knowledgeable at both. Their focus and enthusiasm during planning and subsequent execution has been reassuring for our complex marketing efforts.
“Understanding “multi-channel economics” is a strong competency and it is where the industry is moving in order to strike an economic balance within the difficult “new direct marketing reality” we are all challenged with. Marketsmith represents an economic alternative to traditional approaches in marketing and circulation management that has proven to be very cost effective.
Peter R. Taylor
former General Manager Road Runner Sports
and E-commerce Business Expert
Marketsmith excels at gaining insight from data and developing and deploying strategies to maximize revenue and ROI. Their “rapid response,” hands on methodologies (and personnel), are able to synthesize data and produce clear actionable pathways to improving and optimizing business performance. This is supported with strategic thinking and long range planning that ensure adaptation to changing market conditions and customer behaviors.
Marketsmith proved they have all the tools. We just had to provide the data.
V.P. Global Marketing, A.T. Cross Company
Cross is extremely excited about our first venture into the direct mail channel. We couldn’t have gotten as far as we did without the insight of Marketsmith: they reshaped our internal methodology in preparation for our foray into the direct-to-consumer marketplace; they performed intense and meticulous house file repair; they created a targeted prospecting model; and they helped develop our fulfillment process and pricing structure.
Former Vice President, Marketing
Polo Ralph Lauren
The Ralph Lauren retail division was preparing to conduct a rebuild of their existing consumer database when we enlisted the resources of Marketsmith to execute an audit of the data. Marketsmith exported an extensive amount of files within a limited period of time and prepared a comprehensive summarization of their findings. Their services were invaluable, as the internal team did not have the bandwidth to conduct such an exercise. The presentation of the Marketsmith data findings provided for very strategic dialogue regarding customer opportunities, seasonality of shopping, profitability and outbound communication direction.
I continued to work with Monica and the Marketsmith team while at TUMI and had consistent interactions. The entire organization is passionate about their work, loyal to their customers and focused on delivering strong points of view to challenge and engage their clients.
My Gold Envelope
Since coming on board in November, Marketsmith has helped us stabilize our business. We had our best quarter ever financially. They are systematically building out and improving our marketing process in every channel. They set up a rigorous analytics process that supports our brand growth strategy through short form DRTV and are also improving our online acquisition efforts. We depend on them to oversee and manage all media buying, marketing strategies, and messaging, both in the U.S. and internationally.