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| A well conceived offline circulation plan is a critical piece of a direct marketing strategy. Marketsmith not only creates and executes effective and efficient circulation initiatives, but also integrates the offline program into the broader multichannel marketing strategy. |
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| Our services fall into four main categories: |
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 | Strategy |
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 | Create detailed marketing brief to include: goals, focus, targeted contact strategy, marketing messaging, creative positioning for any start-up offline vehicle (catalog, retail store drivers, CRM letters, and more) |
| Recommend quantities, mail dates and remail strategies |
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| Tactical |
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| Embed strategy into production schedule |
| Create annual budget projected to contribution level |
| Create individual circulation plans building from the bottom up |
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 | Determine housefile segmentation and selects |
| Recommend prospect lists, selects, and quantities |
| Recommend co-operative database(s), models, and selects |
| Recommend testing strategy and test lists |
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| Create order and demand curves |
| Update forecast |
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| Management of vendor relationships to optimize results for client |
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| Co-operative databases |
| List broker(s) |
| Service bureau |
| Printer/lettershop |
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| Analytical |
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| Build history of past performance by segments, sources, and channels to contribution level, to establish a baseline |
| Perform direct marketing response analysis, by source code and segment |
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| We review results with you regularly to fine tune the strategy, integrate with online, and improve performance. |
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| We work side by side with you t make sure you achieve your business objectives. |
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