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	<title>Marketsmith, Inc &#187; Newsletter Articles</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>Headwinds Resurface for Brands</title>
		<link>http://www.marketsmithinc.com/2010/06/headwinds-resurface-for-brands/</link>
		<comments>http://www.marketsmithinc.com/2010/06/headwinds-resurface-for-brands/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:58:44 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[letter from Monica C. Smith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1000</guid>
		<description><![CDATA[Happy Summer.
It is clear that there is no one magic technology, channel  or CMO that will lead a Brand to infinity and beyond!   We all need to realize that marketing is not only NOT easy, it is risky.  Continuous learning is critical for survival.  It is essential for marketers to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In case you missed this May 19, 2010 article in Direct</title>
		<link>http://www.marketsmithinc.com/2010/06/in-case-you-missed-this-may-19-2010-article-in-direct/</link>
		<comments>http://www.marketsmithinc.com/2010/06/in-case-you-missed-this-may-19-2010-article-in-direct/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:57:35 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[internet marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=999</guid>
		<description><![CDATA[In case you missed this May 19, 2010 article in Direct, we&#8217;ll share it with you.
Q&#038;A:  Making Facebook work for your Brand, by Sherry Chiger
Sometimes it&#8217;s difficult to say what’s more popular: using Facebook, or talking about how to use Facebook. More and more companies are racing to establish brand pages on the social [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>May I have your credit card? &#8230;Not so fast</title>
		<link>http://www.marketsmithinc.com/2010/06/credit-card-restore-online-shoppers-confidence-act/</link>
		<comments>http://www.marketsmithinc.com/2010/06/credit-card-restore-online-shoppers-confidence-act/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:56:24 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[credit card legislation]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online retail marketing]]></category>
		<category><![CDATA[Restore Online Shoppers' Confidence Act]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=998</guid>
		<description><![CDATA[This week, Senator Jay Rockefeller introduced and the Senate passed an amendment to S.3386: Restore Online Shoppers&#8217; Confidence Act to require full disclosure to consumers of third party advance consent/negative option offers online and to prohibit &#8220;data pass&#8221; of billing from an online merchant to third party sellers.  
The law is directly addressing the [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/06/credit-card-restore-online-shoppers-confidence-act/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Market Baby Market</title>
		<link>http://www.marketsmithinc.com/2010/06/market-baby-market-mass-marketing-strategies/</link>
		<comments>http://www.marketsmithinc.com/2010/06/market-baby-market-mass-marketing-strategies/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:55:29 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[internet marketing strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[smart marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=997</guid>
		<description><![CDATA[Mass marketing is done; consumers are officially smarter.  I remember when I was in my twenties hearing a great Icon in direct marketing say &#8220;Consumers are dumb.&#8221; The audience was aghast.  He then said, &#8220;Why do you think they put warning labels on bleach?&#8221; With that a roar of clapping broke out.  [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/06/market-baby-market-mass-marketing-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Going Postal</title>
		<link>http://www.marketsmithinc.com/2010/06/postal-driect-mail-marketing-changes-for-brands/</link>
		<comments>http://www.marketsmithinc.com/2010/06/postal-driect-mail-marketing-changes-for-brands/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:54:24 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[four day postal service]]></category>
		<category><![CDATA[postal rates]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=996</guid>
		<description><![CDATA[While many are decrying the potential advent of postal services only four days a week, Brands should be examining its impact and be the first to make the most of it.
We at Marketsmith know that a great marketer knows all things must change.  This is one of those times we think it will be [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>New Challenges for Matchbacks in 2010</title>
		<link>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/</link>
		<comments>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 14:26:26 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[2010 marketing]]></category>
		<category><![CDATA[All About ROI Magazine]]></category>
		<category><![CDATA[catalog consultants]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[matchbacks]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[Susan Pizzano]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=762</guid>
		<description><![CDATA[New Challenges for Matchbacks in 2010
Identifying the touchpoint that sparked a sale is more difficult than ever
By Susan Pizzano Dec 1, 2009
This article first appeared in All About ROI, December 1, 2009
Matchbacks were once more science than art. When customers called or mailed in their orders, or bought in stores, accurately matching back sales was [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What do Revamping your Website and Getting your Hair Cut have in Common?</title>
		<link>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/</link>
		<comments>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 18:02:05 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer-friendly websites]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[finding a web developer]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing consultatns]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[websire as a store-front]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=772</guid>
		<description><![CDATA[WHAT DO REVAMPING YOUR WEBSITE AND GETTING YOUR HAIR CUT HAVE IN COMMON?
Your website is a retail window. Recognizing its importance, you want to give your site a fresh look. Or perhaps you have a new spin off; or you have decided to move to a new retail platform. So you have either hired or [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Groundbreaking Direct Marketing meets Social Media</title>
		<link>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/</link>
		<comments>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:57:44 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing consutlants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online resources]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tom Peterson]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=770</guid>
		<description><![CDATA[GROUNDBREAKING DIRECT MARKETING MEETS SOCIAL MEDIA
As we all know, there is an explosion of media and contact methodologies today. Social media can no longer be ignored. But how do we understand the interaction of all consumer touch points and each one&#8217;s role in delivering the final sale. And, more importantly, how do we know what [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketsmith Improves SEO</title>
		<link>http://www.marketsmithinc.com/2009/12/organic-search-paid-search-analysis-decoder-ring/</link>
		<comments>http://www.marketsmithinc.com/2009/12/organic-search-paid-search-analysis-decoder-ring/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:44:26 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[integrates marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[search engine optimization audit]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[sightsmith]]></category>
		<category><![CDATA[web performance]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=767</guid>
		<description><![CDATA[YOU DON&#8217;T NEED A DECODER RING
In the days before the Internet, there were decoder rings to unlock secret messages. Today it is online coding that can unlock new opportunities- incremental revenues, increased customer engagement, and improved website performance.
We have all been watching web sales become an ever increasing percentage of multichannel marketing results. Lulled by [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/12/organic-search-paid-search-analysis-decoder-ring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Letter from Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/</link>
		<comments>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:39:38 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing economy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=765</guid>
		<description><![CDATA[Marketsmith celebrated 10 years in business this year. I realized the significance of this achievement when Time Magazine called this decade “The Decade from Hell.” But I have a slightly different take on it, I call it the “the Decade of the Fake,” which ended this past year.
When I started Marketsmith, it was in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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