Sofia Vergara and Ninja Coffee Bar on Good Morning America

Sofia Vergara, star of “Modern Family” and passionate coffee lover, dropped by the set of Good Morning America this morning to promote the upcoming season of her hit show as well as the benefits of her favorite coffee machine: the Ninja Coffee Bar The Columbia-born actress, who helped launch Shark Ninja’s Ninja Coffee Bar last month, also met …

New Jersey Goes After Telebrands

Who at one time or another has not been vulnerable to the late night product pitch on cable TV? The vacuum cleaner that can save your marriage? The set of steak knives that can cut through an aluminum can? The blanket that snuggles you like a long lost lover? Turns out that there’s a dark side to the hard sell as New Jersey has accused one prominent …

Jennifer Becomes Part of the Marketsmith Team

Leading data-driven direct response strategy firm Marketsmith, Inc. continues to rank higher on the lists of fastest growing companies, such as the Inc. 500 (#97) and New Jersey Tech Weekly’s 10 Fastest Growing Tech Companies (#2). Naturally, such growth requires the company to add to its own ranks. A couple of weeks ago, the company welcomed new …

Did 7 Seconds Just Cost Microsoft Millions?

by Donald J. Gallant, Director of Client Analytics at Marketsmith Inc. This is an exciting time of year for me and many others. The NFL season is back! Not only does this mean non-stop action on Sundays (as well as a much better looking Miami Dolphins!), but also kicks off the start of intense marketing campaigns and billions of dollars in advertisements. …

SmartCEO Brava Awards Monica Smith

When Monica C. Smith, Founder and CEO of Marketsmith Inc, received the SmartCEO Brava Award earlier this month, it was as much for her altruistic efforts as it was for her entrepreneurial accomplishments. SmartCEO called Smith an exemplary leader of both her company and community, noting that in addition to driving unprecedented revenues at Marketsmith, …

New Digital Marketing Manager at Marketsmith, Inc.

The leader in data-driven direct marketing strategy and media optimization’s latest hire is Charles Taylor, an expert in Search Engine Optimization (SEO), Social Media Marketing and Reputation Management. Charles has over 15 years of managerial and hands-on experience in a number of B2B and B2C verticals – online law and legal professional services, …

Google Plus and YouTube Call it Quits

They say that breaking up is hard to do but you could have fooled YouTube users, who responded with glee last month to the news that they would no longer be required to have a Google+ account to comment, share and upload videos to the site. In fact, the liberation will not be unique to just YouTube users but across all Google products. “We’ve heard …

Marketsmith, Inc. Continues to Climb in Rankings

CEDAR KNOLLS, N.J., July 22, 2015 /PRNewswire/ — NJ Biz has ranked leading data-driven direct response strategy firm Marketsmith, Inc. number 6 on its 2015 list of women-owned businesses in New Jersey, up one spot from last year. The company, which Smith founded in 1999, is a testament to her resilience, fortitude, and strong strategic vision. …

We Keep Growing

Mark Drossman Mark pursued a career first as an art director, then copywriter and creative director at such agencies as Della Femina Travisano & Partners, Messner Vetere Berger McNamee Schmetterer (now Havas) and OgilvyOne, where for more than a decade he co-led a group responsible for the acquisition and retention creative across channels for …