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	<title>Marketsmith, Inc &#187; Letters From Monica C Smith</title>
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	<description>Every Company Needs a Marketsmith</description>
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		<title>Headwinds Resurface for Brands</title>
		<link>http://www.marketsmithinc.com/2010/06/headwinds-resurface-for-brands/</link>
		<comments>http://www.marketsmithinc.com/2010/06/headwinds-resurface-for-brands/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:58:44 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[letter from Monica C. Smith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1000</guid>
		<description><![CDATA[Happy Summer.
It is clear that there is no one magic technology, channel  or CMO that will lead a Brand to infinity and beyond!   We all need to realize that marketing is not only NOT easy, it is risky.  Continuous learning is critical for survival.  It is essential for marketers to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Letter from Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/</link>
		<comments>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:39:38 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
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		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing economy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=765</guid>
		<description><![CDATA[Marketsmith celebrated 10 years in business this year. I realized the significance of this achievement when Time Magazine called this decade “The Decade from Hell.” But I have a slightly different take on it, I call it the “the Decade of the Fake,” which ended this past year.
When I started Marketsmith, it was in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Letter from Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2009/07/a-letter-from-monica-c-smith-8/</link>
		<comments>http://www.marketsmithinc.com/2009/07/a-letter-from-monica-c-smith-8/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 21:37:56 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[co-op database]]></category>
		<category><![CDATA[co-op marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=601</guid>
		<description><![CDATA[Dear Colleagues,
Today I received an email to Ask the Marketsmith which contained this question: I am receiving conflicting messages about the state of the economy. When is business going to get better and what should I do in the meantime?
I am not going to say “Strap your crash helmets on, people. We are going for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter from Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2009/05/a-letter-from-monica-c-smith-7/</link>
		<comments>http://www.marketsmithinc.com/2009/05/a-letter-from-monica-c-smith-7/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:34:29 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand branding]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel consumer]]></category>
		<category><![CDATA[multichannel marketer]]></category>
		<category><![CDATA[online catalog marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online shopping]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=599</guid>
		<description><![CDATA[Dear Colleagues,
In October of 2008 one of our clients received a letter that read:
&#8220;Dear Marketing: I’m most appreciative of my inclusion in your catalog mailing as I have enjoyed online catalog shopping, but due to the possibility of an Obama administration, I asked that you remove my name from your mailing list. Once he spreads [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>A Letter from Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2008/10/a-letter-from-monica-c-smith-6/</link>
		<comments>http://www.marketsmithinc.com/2008/10/a-letter-from-monica-c-smith-6/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 17:49:49 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing industry]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=519</guid>
		<description><![CDATA[Dear Colleagues,
As our final newsletter of the year we go out with nothing less than a fully loaded edition of &#8220;The Difference&#8221;; it should be called the &#8220;Red Meat&#8221; edition.
What a year it has been. Unfortunately, our sanguine predictions were dead on and we are looking at a holiday season that will be down as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter From Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2008/07/a-letter-from-monica-c-smith-5/</link>
		<comments>http://www.marketsmithinc.com/2008/07/a-letter-from-monica-c-smith-5/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 18:32:07 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[luxury retail marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=504</guid>
		<description><![CDATA[Happy Summer! In this issue I take another leap into the world of diagnosing the realities of our industry, how it affects your business, and then a road map to success. The last newsletter received an overwhelming response and our mail list grew another 20% from you all forwarding it. It would be remiss of [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/07/a-letter-from-monica-c-smith-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter From Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2008/04/a-letter-from-monica-c-smith-4/</link>
		<comments>http://www.marketsmithinc.com/2008/04/a-letter-from-monica-c-smith-4/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 17:46:59 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[corporate strategy]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel amrketing]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=413</guid>
		<description><![CDATA[A LETTER FROM MONICA C. SMITH
In the 90&#8217;s as I was getting my sea legs in this industry. Both the industry as a whole and my career were being challenged by a major change in postal regulation and an increase in merger/buy out activity (not unlike today). I was also still developing my understanding of [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/04/a-letter-from-monica-c-smith-4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter From Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2008/01/a-letter-from-monica-c-smith-3/</link>
		<comments>http://www.marketsmithinc.com/2008/01/a-letter-from-monica-c-smith-3/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 17:27:10 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[diret mail marketing]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[merchadise strategy]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=386</guid>
		<description><![CDATA[A LETTER FROM MONICA C. SMITH
Dear Colleagues,
Best wishes for a bountiful new year from everyone at Marketsmith.
2007 was a good year. We experienced 31% growth over the year prior, we have been recognized as the 44th fastest-growing company in the state, and we have 100% client retention going into 2008.
2008 is not a year for [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/01/a-letter-from-monica-c-smith-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter From Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2007/10/a-letter-from-monica-c-smith-2/</link>
		<comments>http://www.marketsmithinc.com/2007/10/a-letter-from-monica-c-smith-2/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 19:23:03 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[international marketing]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=367</guid>
		<description><![CDATA[A LETTER FROM MONICA C. SMITH
Dear Colleagues,
As the end of this year quickly approaches we feel and see the pain of many Brands. My team and I expected the economy to be uncertain and troubled this year and we know our community faces many hurdles (in addition to the horrific postal increases that had to [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2007/10/a-letter-from-monica-c-smith-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter From Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2007/06/a-letter-from-monica-c-smith/</link>
		<comments>http://www.marketsmithinc.com/2007/06/a-letter-from-monica-c-smith/#comments</comments>
		<pubDate>Fri, 29 Jun 2007 16:50:59 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[co-op]]></category>
		<category><![CDATA[coop]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[email privacy]]></category>
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		<category><![CDATA[marketing calculators]]></category>
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		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=341</guid>
		<description><![CDATA[A LETTER FROM MONICA C. SMITH
Dear Colleagues,
I want to thank you for the tremendous feedback from our last email newsletter. I look forward to reading your comments on our latest issue.
We sincerely endeavor to provide real time actionable and forward-thinking content.
In this issue, I would like to raise a concern which is vital to us [...]]]></description>
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