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	<title>Marketsmith, Inc &#187; Letters From Monica C Smith</title>
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	<description>Every Company Needs a Marketsmith</description>
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		<title>Losing Jobs but Making a Dent</title>
		<link>http://www.marketsmithinc.com/2012/01/losing-jobs-but-making-a-dent/</link>
		<comments>http://www.marketsmithinc.com/2012/01/losing-jobs-but-making-a-dent/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 19:58:20 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[New Year 2012]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1934</guid>
		<description><![CDATA[This last year I learned about loss. I am close to friends who lost special loved ones, incomes and careers, and special pets, all things I hold very precious. And from a broader perspective, in 2011 we lost Steve Jobs, who was an entrepreneur and a game changer on many levels for the world we [...]]]></description>
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		<title>Re-invent, Refine, Refocus</title>
		<link>http://www.marketsmithinc.com/2011/06/monica-c-smith-reinvent-refine-refocus/</link>
		<comments>http://www.marketsmithinc.com/2011/06/monica-c-smith-reinvent-refine-refocus/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 14:01:43 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
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		<category><![CDATA[business brand strategy]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business stratety]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing economy]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1431</guid>
		<description><![CDATA[We live in a time and place where we assume everything should be fast and easy - products, technology and access to people, places, and things. Therefore we do not expect pain to last. The patience and strength of those who lived through or were affected by the Great Depression are starting to fade. While we are demanding that the recession be over, the reality of the recovery is a bit of a myth. ]]></description>
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		<title>A Letter From Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2011/02/a-letter-from-monica-c-smith-9/</link>
		<comments>http://www.marketsmithinc.com/2011/02/a-letter-from-monica-c-smith-9/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 01:11:58 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>

		<guid isPermaLink="false">http://test.marketsmithinc.com/?p=1157</guid>
		<description><![CDATA[Hello From 2011, It&#8217;s a New Day. And I borrow from President Obama and Newt Gingrich and say WTF! (win the future!). With the new day comes new ways. I was struck this past week how closely Brand realities and politics are aligned. Messages can be delivered globally in seconds, 24 hours a day. And [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Headwinds Resurface for Brands</title>
		<link>http://www.marketsmithinc.com/2010/06/headwinds-resurface-for-brands/</link>
		<comments>http://www.marketsmithinc.com/2010/06/headwinds-resurface-for-brands/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:58:44 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[letter from Monica C. Smith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1000</guid>
		<description><![CDATA[Happy Summer. It is clear that there is no one magic technology, channel or CMO that will lead a Brand to infinity and beyond! We all need to realize that marketing is not only NOT easy, it is risky. Continuous learning is critical for survival. It is essential for marketers to be open, embracing a [...]]]></description>
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		<item>
		<title>Letter from Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/</link>
		<comments>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:39:38 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing economy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=765</guid>
		<description><![CDATA[Marketsmith celebrated 10 years in business this year. I realized the significance of this achievement when Time Magazine called this decade “The Decade from Hell.” But I have a slightly different take on it, I call it the “the Decade of the Fake,” which ended this past year. When I started Marketsmith, it was in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Letter from Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2009/07/a-letter-from-monica-c-smith-8/</link>
		<comments>http://www.marketsmithinc.com/2009/07/a-letter-from-monica-c-smith-8/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 21:37:56 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[co-op database]]></category>
		<category><![CDATA[co-op marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=601</guid>
		<description><![CDATA[Dear Colleagues, Today I received an email to Ask the Marketsmith which contained this question: I am receiving conflicting messages about the state of the economy. When is business going to get better and what should I do in the meantime? I am not going to say “Strap your crash helmets on, people. We are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter from Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2009/05/a-letter-from-monica-c-smith-7/</link>
		<comments>http://www.marketsmithinc.com/2009/05/a-letter-from-monica-c-smith-7/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:34:29 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand branding]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel consumer]]></category>
		<category><![CDATA[multichannel marketer]]></category>
		<category><![CDATA[online catalog marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online shopping]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=599</guid>
		<description><![CDATA[Dear Colleagues, In October of 2008 one of our clients received a letter that read: &#8220;Dear Marketing: I’m most appreciative of my inclusion in your catalog mailing as I have enjoyed online catalog shopping, but due to the possibility of an Obama administration, I asked that you remove my name from your mailing list. Once [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter from Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2008/10/a-letter-from-monica-c-smith-6/</link>
		<comments>http://www.marketsmithinc.com/2008/10/a-letter-from-monica-c-smith-6/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 17:49:49 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing industry]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=519</guid>
		<description><![CDATA[Dear Colleagues, As our final newsletter of the year we go out with nothing less than a fully loaded edition of &#8220;The Difference&#8221;; it should be called the &#8220;Red Meat&#8221; edition. What a year it has been. Unfortunately, our sanguine predictions were dead on and we are looking at a holiday season that will be [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter From Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2008/07/a-letter-from-monica-c-smith-5/</link>
		<comments>http://www.marketsmithinc.com/2008/07/a-letter-from-monica-c-smith-5/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 18:32:07 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[luxury retail marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=504</guid>
		<description><![CDATA[Happy Summer! In this issue I take another leap into the world of diagnosing the realities of our industry, how it affects your business, and then a road map to success. The last newsletter received an overwhelming response and our mail list grew another 20% from you all forwarding it. It would be remiss of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter From Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2008/04/a-letter-from-monica-c-smith-4/</link>
		<comments>http://www.marketsmithinc.com/2008/04/a-letter-from-monica-c-smith-4/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 17:46:59 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[corporate strategy]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing strategy]]></category>
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		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel amrketing]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=413</guid>
		<description><![CDATA[A LETTER FROM MONICA C. SMITH In the 90&#8242;s as I was getting my sea legs in this industry. Both the industry as a whole and my career were being challenged by a major change in postal regulation and an increase in merger/buy out activity (not unlike today). I was also still developing my understanding [...]]]></description>
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